seasonality
Optimizing For Seasonality: 4 Critical Paid Search Strategies
November and December are the most seasonal months for search marketers. For retailers, this holiday shopping period continues to be the most...
Budget Flexibility: Accounting For Regional Differences In AdWords
Recently, I’ve been seeing a lot of odd spending patterns in client accounts, especially when it comes to international Google AdWords...
6 Requirements For A Sound Paid Search Bidding Strategy
Whether it’s to drive traffic, increase conversions, or maximize revenue, bid optimization is the cornerstone of any effective paid search...