LinkedIn

What’s In Your SEM Toolbox? I’ll Show You Mine…

A question I get asked pretty often is, “What tools do you use for managing paid search ad campaigns?” I love this question, especially when there are other paid search managers within earshot. Everyone’s got their favorite tools and everyone wants to add their two cents’ worth.  More often than not, I go home with […]

Amazon Alexa

Guide To Analytics Software Platforms: 25 Analytics Tools Compared

If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be. Search Engine Land compiled a great buyers guide to enterprise web analytics tools, but what if you’re in the market for a free to mid-level tool, […]