Content

Use These Tools To See What Entities Are On A Web Page

Search engines leverage structured data to determine what entities are on your web page. They can also do this using other techniques such as natural language processing (NLP) and machine learning. This article will introduce you to various tools that will help you identify entities on a web page. These tools include: Interesting /Chrome plugins/extensions […]

SEO

Don’t Overthink Semantic Markup – 5 Basic Types To Adopt First

Have you heard of semantic markup? Of course you have! Everyone’s talking about it. But why does it matter to search marketers? After all, semantic markup is not a ranking factor. Adding it to your site won’t move your page 8 rankings to the first page of Google. So, is it really worth implementing? The […]

Bing

Bing: Adding Markup & Schema Is “Worth” It For Search Engines

Duane Forrester from Bing posted a new article on the Bing Search Blog named Mark It Up. In the article, Duane explained the upmost importance of marking up your content with schema and meta data. Duane said “it’s worth completing this work to help the engines understand your content more clearly.” Why? Duane explained that […]

Local

The Local Search Event Horizon: Adopt Events Markup For Your Business

This month, Google Maps just announced a new events feature appearing on Android phones which has already been appearing in desktop local search results — for some types of business, events information is now being displayed in addition to the other local profile elements. The focus on events continues to indicate how much importance Google […]

Google

From 10 Blue Links To Entity SERPs: Is Your Website Ready?

Search is changing and along with it the landscape of search results. SERPs are more adaptive, more engaging, more informative, more interactive and more personalized. The adoption of Semantic Search- and Semantic Web-related enhanced displays in SERPs initially appeared via Yahoo and its SearchMonkey results. This was in due course followed by Google’s Rich Snippets […]

Amazon

5 Ways To Unlock The Benefits Of Semantic Search

Search is changing. It is now more personal, more engaging, more interactive and more predictive. SERPs no longer display just 10 blue links — they have become more useful and more visually appealing across all device types. Semantic search is at the forefront of these changes, as evidenced most recently by the launch of Google’s […]

Google

Schema.org – 7 Things For SEOs To Consider Post Hummingbird

Schema.org was launched on June 2, 2011, providing a structured data markup supported by major search engines. Since then, we have seen schema.org markup implemented on many websites; however, you usually only see it on the tech-savvy and gung-ho webmasters’ sites (or being generated by a CMS). This structured markup can be tedious to implement, […]

Google: SEO

The Structured Data Brouhaha At SMX East: Clarifying Contentious Issues

If you attended the Structured Data Superstars session at SMX East earlier this month, you probably witnessed a very brief interchange between myself and Googler Pierre Far at the end of the session. Pierre woke everyone up by stating that some of the semantic markup recommendations I’d presented would be considered “spam” by Google. It was […]

Apple

Future SEO: Understanding Entity Search

Last month, I asked you to imagine the future of SEO with a focus on Entity Optimization as I interviewed veteran semantic strategist Barbara Starr. We discussed an “answer engine” that uses relevant, machine-recognizable “entities” on Web pages to answer specific, well-refined queries. The Hummingbird Update On September 26, Google took another step toward becoming […]

Local

How To Use Twitter Cards For Branding & Local SEO

I’ve written before about the benefits of using various semantic protocols to improve your search engine optimization efforts. Using Schema.org markup and geotagging webpages can help search engines associate your website with online business listings, and a variety of semantic markup types can help your site’s listings appear more attractive in search engine results with […]

Google

Google’s Hunger For Structured Markup

Google is keen for structured markup — to put it mildly. In the not-too-distant past, I wrote about Google’s Data Highlighter for event data, a tool which allows webmasters to indicate structured data for events without having to actually mark up the site’s HTML code. It has the charming feature that the resultant extracted data is […]

Amazon

Semantic & Graph-Based Search: The Future Face Of Search

In a June 2010 Semantic Web Meetup in San Diego, Peter Mika of Yahoo!’s research division gave a presentation entitled, “The future face of Search is Semantic for Facebook, Google and Yahoo!” As the title suggests, the presentation focused on the ever-growing use of semantic markup as a means for helping computers parse and understand […]

Commerce

How Leveraging Data Quality In Google Shopping Can Increase Product Sales

I’m sure many of you are aware that Ad Rank in Google AdWords is derived from the price you are willing to pay (bid price) multiplied by relevance (Quality Score), along with other factors. This is an extremely profitable model for Google as the majority of its income is derived from advertising revenue. Since Google […]

Google Shopping

Is Google Hijacking Semantic Markup/Structured Data?

In 2012, I started a series, How The Major Search And Social Engines Are Using The Semantic Web, which took us to a point in time around September 2012. Since then, there have been further interesting developments. In this article, I am going to focus on recent developments that are search engine and/or Google specific, […]

Local

How To Use Schema and Open Graph Markup For Local SEO

One of the least-tapped areas of local business website optimization continues to be semantic markup. Semantic markup can increase chances that information from your website will be highlighted in search engine results pages via rich snippets, attracting greater attention and clickthroughs. So, read on and use this checklist to see if you’re exploiting all elements […]

SEO

Which Top SEO Tactics Will You Focus On In 2013?

SEO tactics have morphed again over the past year, including the many Google updates we’ve seen. For nearly any type of business, keeping up with these changes can be a challenge, but if you prioritize the tasks necessary for success in search and social media marketing, the efforts can pay large dividends. Below are my […]

SEO

An Illustrated Guide To E-Commerce Markup Using GoodRelations

In How Search & Social Engines Are Using Semantic Search, I started this series with an overview. This article will give you a walk through on generating local and organization markup for a store. We will look at an alternative vocabulary, namely GoodRelations, and take a deeper dive into the specifics of generating semantic markup […]

Local

Blast Open The Doors Via Facebook’s Open Graph For Local SEO

This year, Facebook launched a new semantic protocol called the Open Graph, including provisions for local businesses and places. Meanwhile, Google has expanded support for other standards, including RDFa, Microformats and Microdata. As a local SEO, the question is: focus on Google or expand your efforts to embrace Facebook’s Open Graph? The answer—unequivocally—is expand your […]

Local

Should You Geotag Pages For Local SEO?

Geotagging, the practice of associating precise geocoordinates with webpages or other content, has been around for a while and has seen some popularity increase as sites such as Flickr and Panoramio have adopted the practice. Is it worthwhile for your locally-oriented site as well?

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