Google

How To Use Entity Markup To Appear In The Knowledge Graph

Search engines have increasingly been incorporating elements of semantic search to improve some aspect of the search experience — for example, using schema.org markup to create enhanced displays in SERPs (as in Google’s rich snippets). Elements of semantic search are now present at almost all stages of the search process, and the Semantic Web has […]

Google

From 10 Blue Links To Entity SERPs: Is Your Website Ready?

Search is changing and along with it the landscape of search results. SERPs are more adaptive, more engaging, more informative, more interactive and more personalized. The adoption of Semantic Search- and Semantic Web-related enhanced displays in SERPs initially appeared via Yahoo and its SearchMonkey results. This was in due course followed by Google’s Rich Snippets […]

Commerce

How Online Retailers Can Leverage Unique Identifiers & Structured Data

Ever since the Hummingbird update, there has been a ton of Internet buzz about entity search. What is entity search? How does it work? And what exactly is an “entity”? However, the topic of entity search as it relates to e-commerce and Google Shopping has been neglected. Everything you have learned to date about entity […]

Amazon

5 Ways To Unlock The Benefits Of Semantic Search

Search is changing. It is now more personal, more engaging, more interactive and more predictive. SERPs no longer display just 10 blue links — they have become more useful and more visually appealing across all device types. Semantic search is at the forefront of these changes, as evidenced most recently by the launch of Google’s […]

Google Algorithm Updates

The New SEO — It’s About People, Intent, & Meaning

There are two ways to try and understand the future. One is to gaze into the misty depths of a magic crystal ball and guess what might happen. The other is to view facts from a coldly logical standpoint and draw verifiable conclusions from them. To make sense of rapid shifts in the SEO landscape, […]

Google

10 Reasons Why Search Is In Vogue: Hot Trends In Semantic Search

Search is strongly featured in the all-important September issue of Vogue, which includes a 10-page layout of models wearing Google Glass, along with an in-depth feature on Yahoo CEO, Marissa Meyer, looking simply stunning and chic. Google Glass and the latest trends in search are now so hot that they are no longer considered geeky […]

Amazon

Search, Answers & Knowledge Graphs Galore

Google is leveraging the knowledge graph brilliantly, while others have their own version of knowledge graph search. As the knowledge graph changes the SERPs, Google is pushing adoption of semantic technology, gradually replacing its traditional SERPs based on links. The search giant’s innovations are setting the pace for the future of search. For example, Google […]

Facebook

Facebook Graph Search: The Good, The Bad, The UGLY!

Besides covering The Good, The Bad and The Ugly, we’ll also go into The How and The What of Facebook Graph Search, which launched in January 2013. Graph Search was hardly a surprise to many of us, yet its implementation to date has been interesting. If well-understood, it can be leveraged by marketers and brands; […]

Amazon

The Pillars Of Strategic SEO & A Primer On Website Design

Every serious business website must be built around relevant, business-critical keywords and phrases, and done in a strategic manner. This begins with careful analysis of the ground realities, and then moves on to technical nuances, as we will soon see. Analysis – The Bedrock Of Strategic SEO Every business exists to serve a marketplace while […]