Content

Building An Enterprise-Level Search Marketing Team: Part 2

In July, I began my two-part series on building an enterprise-level search marketing team. We left off with a review of the essentials for SEO, including all the technical and editorial factors that can hinder your website’s rankings in the search engines. If you’ve followed my recommendations thus far, you’ll have hired a reputable search guru, […]

Google

Leveraging Search Algorithms In A Semantic Search World

Innovation velocity in the search world is causing knowledge graphs to become increasingly sophisticated and ubiquitous. In light of that, it is imperative that semantic Web groups and SEO groups maintain a frequent and open communication. The SEO of the future will need to have a strong understanding of how knowledge graphs work — as well […]

Amazon

Semantic & Graph-Based Search: The Future Face Of Search

In a June 2010 Semantic Web Meetup in San Diego, Peter Mika of Yahoo!’s research division gave a presentation entitled, “The future face of Search is Semantic for Facebook, Google and Yahoo!” As the title suggests, the presentation focused on the ever-growing use of semantic markup as a means for helping computers parse and understand […]

Commerce

How Leveraging Data Quality In Google Shopping Can Increase Product Sales

I’m sure many of you are aware that Ad Rank in Google AdWords is derived from the price you are willing to pay (bid price) multiplied by relevance (Quality Score), along with other factors. This is an extremely profitable model for Google as the majority of its income is derived from advertising revenue. Since Google […]

Google Shopping

Is Google Hijacking Semantic Markup/Structured Data?

In 2012, I started a series, How The Major Search And Social Engines Are Using The Semantic Web, which took us to a point in time around September 2012. Since then, there have been further interesting developments. In this article, I am going to focus on recent developments that are search engine and/or Google specific, […]

Google

Structured Data Markup Was Inevitable, But Is It An Admission Of Failure?

The movement toward structured data markup (i.e., increasing use of standards like Open Graph, Schema.org, RDFa, etc.) has bothered me for awhile, but I could not exactly put my finger on the issues. A few weeks ago at SMX East, there were some great presentations on these topics, and I finally realized that I have […]

Google Algorithm Updates

Can Retailers Benefit From The Knowledge Graph & Schema? You Bet!

The Knowledge Graph is the latest in a series of efforts in which Google has adopted technology from the semantic web aka the “Giant Global Graph” envisioned by Tim Berners-Lee. For those retailers who haven’t yet adopted schema.org microdata, Good Relations RDFa and other structured markup on their product pages, now is the time to […]

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