semantic web
Building An Enterprise-Level Search Marketing Team: Part 2
In July, I began my two-part series on building an enterprise-level search marketing team. We left off with a review of the essentials for SEO,...
Leveraging Search Algorithms In A Semantic Search World
Innovation velocity in the search world is causing knowledge graphs to become increasingly sophisticated and ubiquitous. In light of that, it is...
Semantic & Graph-Based Search: The Future Face Of Search
In a June 2010 Semantic Web Meetup in San Diego, Peter Mika of Yahoo!’s research division gave a presentation entitled, “The future...
How Leveraging Data Quality In Google Shopping Can Increase Product Sales
I’m sure many of you are aware that Ad Rank in Google AdWords is derived from the price you are willing to pay (bid price) multiplied by...
Is Google Hijacking Semantic Markup/Structured Data?
In 2012, I started a series, How The Major Search And Social Engines Are Using The Semantic Web, which took us to a point in time around...
Structured Data Markup Was Inevitable, But Is It An Admission Of Failure?
The movement toward structured data markup (i.e., increasing use of standards like Open Graph, Schema.org, RDFa, etc.) has bothered me for...
Checking Out Shopping SERPs: Put Yourself In A Search Engine’s Shoes
With the advent of Google moving to a paid inclusion model, many folks must be wondering what they can do to optimize their data or product...
Can Retailers Benefit From The Knowledge Graph & Schema? You Bet!
The Knowledge Graph is the latest in a series of efforts in which Google has adopted technology from the semantic web aka the “Giant...