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Quantifying Brand Bias In Search Results With Rand Fishkin Of Moz

Like many, I enjoyed Rand Fishkin‘s keynote, The SEO Revolution Will Not Be Televised, at SMX West this past March. Rand is a dynamic speaker and a smart marketer; and in my estimation, he deserves most of the attention he gets. That being said, I was taken aback by his claim during the presentation that “the long-awaited dominance […]

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2014 SEO Playbook: Google Hummingbird, Content & Authority

It’s November, which means it’s time for my annual SEO Playbook for the coming year. Thanks to Google’s Hummingbird, Internet marketers and search engine optimization professionals are thinking a lot about content and authority, as well as what this new algorithm means for keyword relevance and link building. At the same time, SEOs seem to […]