PPC

How to Counter Your Ignorant Boss’ Misconceptions About SEO

Any in-house SEO professional (or consultant) who has been in the industry for even a short time has likely had to dispel misconceptions and inaccuracies about SEO to a senior manager, budget holder or client.  These misconceptions can often be so embedded that they result in an underfunded, under-resourced and under “mind-shared” SEO program. To […]