SEO

The Forgotten SEO Strategy: Targeting Striking Distance Keywords

How you strategically approach your own unique search marketing landscape may be the first of many decisions you make on your search marketing journey, but it is also the most important.  A difference of inches when aiming the arrow can translate to feet downrange. SEOs can often approach selecting target keywords with a strict “I’m-going-to-focus-on-the-keywords-with-the-highest-search-volume” […]

Analytics & Conversion

How Big Data Changed Crime Fighting & Is Changing The Practice Of SEO

In the mid 1990’s, New York city Mayor Rudolph Giuliani introduced a technology-based crime measurement system called CompStat. The system enabled Police leadership, for the first time, to discern crime trends and respond to crime fluctuations on a neighborhood-by-neighborhood basis rather than the limited incident-by-incident view they previously had. The system is credited with a […]