SEO
SERP feature trends every SEO must know
How can you leverage SERP features to increase your visibility on search and reach more of your target audience?
Google Algorithm Updates
2012 Year In Review: Important Shifts In Google SEO
During the last 12 months (November 2011 to November 2012), SEO professionals have witnessed stunning changes from Google that impact SEO. Reputation & Trust Two words I frequently saw or heard this year were reputation and trust. I am writing about the credibility of a website’s content, design, and external links, not reputation management as […]
Analytics & Conversion
How Big Data Changed Crime Fighting & Is Changing The Practice Of SEO
In the mid 1990’s, New York city Mayor Rudolph Giuliani introduced a technology-based crime measurement system called CompStat. The system enabled Police leadership, for the first time, to discern crime trends and respond to crime fluctuations on a neighborhood-by-neighborhood basis rather than the limited incident-by-incident view they previously had. The system is credited with a […]