SEO

The Financial Justification For Search Engine Optimization

Every business grows by delivering value through products and services that fill a need, solve a problem or lead to a desired goal. To achieve this, your business must first be visible online to your ideal prospects. Enter SEO. Search Engine Optimization helps with this ‘findability’ problem. SEO can ensure that your business ranks high […]

SEO

SEOnomics: A New Way Of Thinking About SEO For Business

SEOnomics (pronounced ‘see-oh-nomics’) is a term I conceived to meld SEO with economics, but in a style and fashion not usually covered by traditional SEO experts. SEOnomics interweaves elements of SEO (especially Web Analytics), buyer psychology and business administration to positively impact the economics of a business. When businesses move online, they need to migrate […]

Amazon

How To Devise A Psychology Based SEO Strategy

SEO consultants like me usually get called in at an advanced stage of website development. Design elements are already in place, graphics created, page structure determined, even selling and lead generation processes finalized before the owner or manager invites us over to “slap SEO on” to their creation! Is that because to many of our […]

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