What Local Business Leaders Must Know About Search Engines And SEO

When I write about SEO and business success, I often realize that I’ve touched upon a point that merits a column of its own. This is one such column. It will focus on the fact that online and offline marketing have grown inextricably codependent — especially for local businesses. How Businesses & Search Engines Have […]


Mobile Holiday Shopping: New Opportunities & Top Tactics For Success

To get us in the holiday spirit, let’s start with some stats: Mobile shopping is expected to grow by 40 percent year-over-year, and according to the latest Google trends data, 15 percent of search queries during the holiday season are expected to come from mobile devices. Based on a study conducted by Admob and featured on […]


Every Online Retailer’s Dream: Knowing Where The Money Lies

Data has always been at the center of marketing decisions, but today it enjoys a constant, glaring spotlight! Results based marketing is here to stay, so it’s time to get the tracking machinery in place and get in front of the dashboard for some action. At a very basic level, you need to know which […]


Maximizing Paid Search Campaigns For The Holiday Shopping Schedule

The holidays are just around the corner, and with shoppers gearing up for the holiday rush, smart marketers are already preparing their paid search campaigns for the 2010 season. By evaluating consumer trends from last year’s holiday season we found some interesting insights that will help marketers be even more successful this year, including a […]