Commerce
Optimizing for search engines and shopping engines is all about accessibility, relevance and authority. In the process of continuously optimizing for search and searchers, sometimes basic areas get ignored, overwritten or overdone leading to entire sections of the site being blocked, duplicated or rendered useless for search engines. Here are ten quick checks to ensure […]
Commerce
Traffic acquisition has always had a prominent spot on yearly goals and product roadmaps. But how about conversion optimization? Not quite there yet, despite all the talk about ROI positive initiatives. Traffic is undoubtedly the first step, but conversions are where the money and long term value reside. Conversion optimization has been predicted as one […]
SEO
Each day millions of online shoppers turn to comparison shopping engines (CSEs) to compare prices, read reviews, research products and make buying decisions. While comparison shopping engines don’t sell or ship the products featured on their sites, they advertise products from merchants to a diverse online audience. Merchants are using CSEs in a down economy […]