Google

Google Seeks Searcher Satisfaction: How Marketers Can Keep Up

In late September, Google announced it had been gradually rolling out Hummingbird, a completely new search algorithm. The algorithm emphasizes semantic search and focuses on understanding the meaning behind the user query rather than simply trying to match instances of words in its Web index. Take a look at Danny Sullivan’s great FAQ for more […]

Google Algorithm Updates

Monetizing Site Search Queries

I believe that once everyone starts thinking clearly again after the last round of Penguin updates — focusing on their business rather than on ways to game the system or mass produce activities that are not scalable — we can get down to action that can actually move the needle. One such action? Focus on […]