In late September, Google announced it had been gradually rolling out Hummingbird, a completely new search algorithm. The algorithm emphasizes semantic search and focuses on understanding the meaning behind the user query rather than simply trying to match instances of words in its Web index. Take a look at Danny Sullivan’s great FAQ for more […]
Google Algorithm Updates
I believe that once everyone starts thinking clearly again after the last round of Penguin updates — focusing on their business rather than on ways to game the system or mass produce activities that are not scalable — we can get down to action that can actually move the needle. One such action? Focus on […]
What is the best approach to utilizing keywords in site navigation? Balance is the key to successful keyword placement in a search-engine friendly website.
SEO professionals often confuse information architecture (IA) with website development. Here are fundamental IA skills every SEO should know, and how SEOs can in turn contribute their knowledge to a successful site architecture.