PPC

Unstructured Data In Display: Cut Through The Fog To Provide Insight

In my last article, I talked about the importance of unstructured data for optimal performance in display advertising. This time, I’d like to bring that conversation full circle and explore another aspect of what unstructured data provides in spades: insight. While performance is typically the primary way of measuring advertising efforts, insight about your specific […]

PPC

What Is Retargeting? A Marketers Guide To The Basics

Retargeting is not a new concept to the digital industry — in fact, it has been around for some time — but its uses and forms have definitely evolved. Over the course of this evolution, “retargeting” has become somewhat of a loose term – we now see it used alongside “search” and “social” in addition […]

PPC

Study: What Actual Marketers Feel About Retargeting, FBX & More

I have very strong opinions about retargeting, as regular readers will know! Marketers seem to be on a crazy high these days, obsessed with the idea that their path to success is to spend more on site retargeting and keep finding ways to increase their audience pool or boost frequency caps to obscene levels. More […]

PPC

Why Do Big Data & Programmatic Marketing Actually Matter?

Did you know 2.5 quintillion bytes (25,000,000,000,000,000,000) of digital data is created every single day, the majority being centered around you? Every day, we send 145bn emails, 340m tweets and 2 million searches queries to Google. But, there is also the more invisible footprints you leave as you go about your day swiping your credit […]

Google Analytics

Retargeting Tips For Highly-Regulated Advertisers

“Should or should I not include retargeting in a media plan?” is a regular question asked by clients. Although it is a fantastic technology and when used properly can drive huge results — clients are often oversold and promised the world — and it is ever so difficult for them to cut through the clutter. […]

Amazon

How Facebook Exchange (FBX) Can Help Search Marketers Improve Reach & Performance

Since its launch a few months back, the Facebook Exchange (aka FBX) has created lots of buzz amongst companies involved in Real Time Bidding (RTB). While much of the initial discussion about FBX was centered around low-funnel tactics such as site retargeting, more companies (including my company, Simpli.fi) are now complementing site retargeting with upper […]

PPC

Would You Pass The End Of Year Digital Marketing Quiz?

2012 has been another big year for digital. And in such a fast changing industry, how do we really expect everyone to keep up? Being ahead of the game on the topics that matter will put you head and shoulders above the competition, so take the quiz below and see how you would fare. Then […]

PPC

How To Sell Search Retargeting To The CMO

Whether you are a search marketer or a display planner, chances are you now know what search retargeting is and are contemplating a test (for those of you not familiar, search retargeting is a display media buy that focuses on just those individuals who have searched for something that matters to you but who haven’t […]

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