Google

Google App Indexing: Google Can Index & Link To Content In Your Android App

Google announced that they can now index the content within Android apps. The mechanism for doing so, they call, is app indexing. App indexing allows webmasters to connect pages from your web sites with specific content within your Android app. This enables Android smartphone users who have your app installed to open it directly from […]

Link Building

The Hitchhiker’s Guide To Internal Linking Strategy

It’s not the first thing you think of when you hear “link building.” It’s definitely not the sexiest aspect of link building. But, I’d argue it’s among the most important components of a solid link building strategy. That’s right, folks: today we’re going to chat about internal linking. Cue the communal groan. It’s okay! I’m […]

Bing SEO

New: Bing Sitemap Plugin Helps Webmasters Create XML Sitemap Files

Bing announced, on its  Bing Webmaster Blog, a new feature that helps webmasters create two types of XML Sitemaps. Bing created a server-side application that works on both IIS and Apache servers that helps you create a comprehensive Sitemap and, also, a recently updated Sitemap. The binaries can be downloaded at the Microsoft download site. […]

Google Shopping

Is Google Hijacking Semantic Markup/Structured Data?

In 2012, I started a series, How The Major Search And Social Engines Are Using The Semantic Web, which took us to a point in time around September 2012. Since then, there have been further interesting developments. In this article, I am going to focus on recent developments that are search engine and/or Google specific, […]

SEO

Is Most Of SEO Just A Boondoggle?

The SEO industry is beset with people who are making unnecessary changes to client websites based on unfounded theories that at best produce the teeniest boost to the site, and at worst "fix" problems that never existed in the first place. Jill Whalen explains why most of SEO is just a boondoggle.