small business ppc Archives

Microsoft Advertising

Meet Bing Ads Express: The Auto-Pilot PPC Solution For Small Businesses

When it comes to marketing for small businesses, PPC is among the most leveraged and most profitable marketing channels out there. With smart PPC insights and some time spent on ongoing optimization, PPC can drive a ton of valuable leads and sales! Unfortunately, that’s also the challenge. With so many new PPC features being released […]

Larry Kim | Dec 4, 2013 at 9:00 am ET

Google Ads

Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets

While pay-per-click marketing has become an integral part of many small businesses’ marketing plans, most SMBs struggle to find the time and resources to manage their PPC campaigns. A new study finds that, due to managerial and strategic errors, SMBs inadvertently waste a quarter of their paid search budgets. Paid search software firm, WordStream, conducted […]

Ginny Marvin | Oct 9, 2013 at 10:21 am ET