Google Ads

For SMBs, The Time Is Now To Embrace Search Advertising

As a recently as a few years ago, the owner of a small or local business could legitimately ask, “Why should I buy search ads?” After all, he or she first faced the hassle of setting up an ad campaign in a relatively foreign platform — then, assuming they got ads served, maybe people clicked. […]

Local

Confessions Of A $100/Month SEO Client: Part II

Last month’s post on the realities of low-cost SEO for small businesses seemed to hit a nerve and got some great responses. One of the best was from a Bill Trott, the owner of Bill’s Pest and Termite in Phoenix, not to mention a guest star on Discovery’s Property Wars. Here’s the email Bill sent: […]

Content

Back to Basics: A Look at Video Search and SMBs

Like many of you, I’ve attended lots of industry shows and events during the past several months related to search and directional marketing. What is especially amazing to me is how frequently I am asked about the ‘secret sauce’ behind optimizing online videos for search success, especially with regard to organic search. Truth is, we’ve […]

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