Local

Survey Finds Organic Search Delivers The Best ROI For Local Businesses

We at BrightLocal recently conducted a survey that examines the sources of traffic and leads to local businesses. We had 288 SEOs and SMBs complete the survey. Combined, this group claimed to have optimized over 7,000 locations in the last 12 months. (That’s a whopping 24 locations per head — good effort!) We asked this […]

Local

SMBs Spend An Average 46% Of Marketing Budget On ‘Digital’

In October 2013, BrightLocal teamed up with ChamberOfCommerce.com to conduct an insightful piece of research into the attitudes toward and usage of Digital Marketing by SMBs (small and medium-sized businesses). (In the survey, we used the phrase “Internet or Mobile Marketing” to make it clear to survey respondents what we mean by Digital Marketing.) The objective […]

LinkedIn

Confessions Of A $100/Month SEO Client

Are you an agency trying to sell super cheap search marketing services to SMBs? If so, here’s some free market research! Last week, I got my kitchen counters resurfaced. Inevitably the service guy asked me what I did for a living. When I told him I did SEO, the conversation quickly turned to the local […]

Content

8 Keys To A Successful Local Business Website

A company website is the core of most local businesses’ online presence. In fact, more than half of all SMB online marketing service dollars are spent on the Web presence category, including Web design and hosting, according to a Borrell Associates study released late last year. Yet, despite its central role, the vast majority of […]

Google

10 Things SEOs & SMBs Should Know About New Google Places Dashboard

Recently, Google announced some significant changes to their Google Places dashboard. The wires have been humming ever since, and the reaction has ranged from fall-off-seat excitement to ‘humph, is that it!?’ Whatever the opinion, the truth is that these changes signify a big development in the way Google handles ‘Local.’ Google has been talking up […]

Mobile

Making The Case In Favor Of Enhanced Campaigns

There’s been a lot of anxiety and skepticism from PPC marketers around the recently announced enhanced campaigns. One Search Engine Land commenter put it pretty bluntly: While it’s true that certain advanced features – most notably device-level targeting and keyword-level CPC bidding for mobile-only campaigns – are going away, and it’s likely that mobile CPC’s will […]

Google

Google Promoting AdWords Express In Google+ As Way “To Get More Followers”

This weekend, DejanSEO noted Google may have stepped up its promotion of its simplified SEM offering for small businesses, AdWords Express, in Google+ as a way to “get more followers.” AdWords Express has now been around officially since July 2011. However, it has seen a number of changes and refinements. Google initially rolled out this particular […]

Local

10 Simple Things SMB Websites Need To Fix Before SEO

When speaking with SMBs and companies that sell marketing services to SMBs, I hear over and over again how a business wants to rank #1 for important local keywords. Then, I look at their website and have visions of money being poured down the drain, horses being led to water sans drinking, Sisyphus rolling a […]

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