SEO

Incisive Media To Kill SES Brand, Rename Conference “ClickZ Live”

SES — formerly Search Engine Strategies — is about to undergo another name change, this time to “ClickZ Live.” The news comes from an email that Incisive Media sent to various contributors. From the email: Tomorrow is a big day for ClickZ and its sister brands Search Engine Watch and SES, and as our valued […]

SEO

SMX East 2013 Day Three Live Blog Recap

The final day of SMX East took place today in New York City. Below is some of the live blog coverage of the final day’s sessions, but make sure to see day one and day two coverage if you missed it. Casie Gillette on Content: The Good, The Bad & The Ugly: SMX East 2013, […]

SEO

SMX East 2013 Day Two Live Blog Recap

SMX East day two took place today in New York City. Today we kicked things off with a keynote session with Twitter, there was a lot of emphasis around structured data, local/geo, paid search, tracking and more. Below are some of the live blog coverage of the day two sessions today from the industry. How […]

Google Algorithm Updates

Big Data + Big Math = Big Mess or Big Money?

What happens when you combine big data with some big math? Good things, bad things and things we have yet to truly comprehend. Big Data is the most talked about, misunderstood and nebulously defined component of online marketing. Big data can mean anything from large scale consumer behavioral analysis to a relatively simple study of […]

SEO

SMX Advanced 2013 Live Blog Recap

Our Search Marketing Expo Advanced show out in Seattle is now complete. The two-day advanced search marketing conference had tons of wonderful content, speakers and tips. Below you can find some of the live blogging of the conference, just in case you missed it. Complicated Technical Issues That Sabotage SEO Efforts, Search Marketing Sage Getting […]

Google

Latest Tips From Google & Others At The International Search Summit @ SMX

Speakers at the International Search Summit, which took place alongside SMX West in San Jose last week, shared many useful tips on improving various aspects of international search from geo-targeting issues to targeting and handling different languages. Maile Ohye of Google spent over an hour speaking to delegates and answering detailed questions covering many of […]

SEO

Live Blog Recap: SMX West 2013 Day Three

SMX West is now over, and we wanted to share some of the live blogging recaps published throughout the final day of the show and presentations. There is an extra for workshops, but those workshops will likely not be lived blogged. Deadeye Keyword Research: Advanced Tips For Choosing The Right KWs from #SMX, AIM Clear […]

Google Algorithm Updates

Live Blog Recap: SMX West 2013 Day Two

Day two of SMX West is now over, and we wanted to share some of the live blogging recaps published throughout the day. There is one more day of SMX West still to go. Facebook Q&A Keynote: Danny Sullivan Interviews FB’s VP of Global Marketing Solutions Grady Burnett, AIM Clear Blog From Authorship to Authority: […]

SEO

Want To Speak @ SMX London? Here’s How

The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX London 2013. To increase the odds of being selected, be sure to have read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also […]

SMX® - Search Marketing Expo & Conference Series

Live @ SMX West: Supercharging Reach & Engagement On Facebook & Twitter

You’ve likely acquired a respectable number of fans on Facebook and followers on Twitter, and that’s good news – but how do you scale your efforts, taking your social marketing campaigns to the next level without throwing excessive time and resources into the effort, and possibly alienating your current loyal following? Our panel of experts […]

SEO

Live @ SMX West: Forget What You Know About Paid Search

Think you know everything about Google AdWords or Bing Ads? Have all the best practices nailed, are a master of match types, and have encyclopedic knowledge about gaining the upper hand when sparring with the quirky idiosyncrasies of bidding, scheduling and conversion optimization? Think again. As kung fu masters remind us, “the wise always remain […]

Facebook

Must-Attend Keynote @ SMX West: An Insider’s Guide To Friending Facebook

  Unless they’ve been living in a cave, all marketers recognize the value and potential return from engaging with Facebook users. With its vast following of more than a billion people, its multi-faceted and highly targeted advertising options, and the recent introduction of its Graph Search feature, Facebook is a must-do, must-leverage, must-succeed channel for […]

Google Algorithm Updates

The BIG SMX West Preview: Why You Should Attend

Search Engine Land’s SMX West search marketing conference is returning to San Jose on March 11-13, 2013. We’ve got a revamped, updated agenda, and have already confirmed more than 100 world-class speakers. If you’re involved in marketing, PR, social media or any other customer-facing activity, you owe it to yourself (and your company’s or client’s […]