Google Business Profile
SMX Overtime: Here’s how multi-location brands can manage their local listings
Marketing strategist and SMX speaker Monica Ho explains what local businesses can do about duplicate listings and local franchise challenges.
Google Business Profile
SMX Overtime: Managing Google My Business profiles, reviews and more
Local search expert Dan Leibson offers advice on how to manage GMB profiles and why it's important to implement a meaningful review system.
Bing
Video: Frédéric Dubut of Bing on core ranking, spam fighting and much more
The Lead PM of Bing’s Core Ranking Team sat down and answered some questions around how Bing Search works.
Commerce
Google on building a better holiday omnichannel strategy
From optimizing for omnichannel ROI to dialing up in-store foot traffic, Google outlined key considerations for holiday campaigns at SMX East.
A framework for SEO success with structured data
Aleyda Solis and Chris Long share their approaches to using Schema to increase organic search visibility.
Content
Entries are now being accepted for the 2020 Search Engine Land Awards
Get the recognition your team deserves. Enter your best-performing campaign now.
Content
Search Engine Land unveils Periodic Tables of PPC at SMX East
The new resource breaks down key facets of paid search marketing, from ad types, to analytics and more.
Google Algorithm Updates
How to recognize a lost cause in SEO projects and request for proposals (RFPs)
Without giving away specific details in a proposal, here are some key indicators to assess if a client's team will actually support your recommendations.
Amazon
Let’s kill the hourly rate: We are leaving money on the table
Creating a win-win partnership for agencies and clients depends on the understanding that marketing is an investment center, not a cost center.
Content
Tell your brand’s story through video ad sequencing
SMX East speaker Brooke Osmundson explains how brands can use a series of videos – in a specific sequence you define – to engage audience on YouTube.
Build a sound foundation to scale your Facebook campaigns
SMX East speaker Zenia Johnson outlines two top priorities for Facebook CBO: account structure and testing.
Amazon
Getting started with Google Tag Manager
Here's how you set up a GTM account, create your first tags and triggers, and use the platform to streamline your tracking setup process.
A script to create a Google Ads Experiments dashboard
This script generates a dashboard with a comprehensive view of experiments across My Client Center.