SEO

Keeping up with technical SEO

Remember the phrase “peak oil” that was bandied about by doomsayers just a few short years ago? The notion that the world was about to imminently run out of oil, and that would be the end of cars, planes and trains and everything else that runs on petroleum? “Peak oil” today sounds about as ludicrous […]

Amazon

Wanted: Session ideas for SMX West

We want your input to help us plan our upcoming SMX West conference, which will be taking place on March 13-15, 2018. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, […]

Amazon

Optimizing Apps For Maximum Findability

Although platforms like Apple’s App Store and Google Play are “closed” environments, content can and should be optimized to be more easily found. App store optimization requires SEO techniques that go beyond the usual web optimization processes. During the App Store Optimization session at SMX West 2014, panelists discussed the best ways to get your […]

Amazon

Up-Close @ SMX West: Time To Think About Life Beyond Google

With algorithm updates happening more frequently than ever and Google continuously working to keep searchers on the result page, companies need to make a conscious effort to broaden their marketing efforts and move beyond Google. In the “Life Beyond Google: Diversifying Your Efforts” session at SMX West 2014, the speakers showed us how to do […]

SMX® - Search Marketing Expo & Conference Series

Up-Close @ SMX West: Twitter For Business

Yesterday, I attended a great session on Twitter at SMX West, about using the service for business purposes. It covered everything from a glossary for the beginner to advanced tips for those looking to gain more. For my session review, check out my post on Marketing Land: How To Get Started Using Twitter For Business

Google

Google Confirms Giant Banner Ad Test Is Dead

Back in October, Google started experimenting with large banner ads at the top of branded search results on Google.com. If you haven’t noticed them lately, there’s a reason. In his SMX West keynote discussion with Danny Sullivan yesterday, Google’s Amit Singhal said the test failed and is over. Presumably the click-through rates (CTR) on the […]

Content

Live Blog: Head Of Google Search Amit Singhal Keynote At SMX West 2014

Good evening/afternoon (or early morning for our European readers!) from sunny San Jose, Calif., where day one of our SMX West conference is almost finished. We’re wrapping up the Marketing Land Digital Marketing Summit with a keynote conversation between Google’s Amit Singhal and Danny Sullivan, founding editor of both Marketing Land and Search Engine Land. […]

SEO

Live @ SMX West: Meet The Search Engines

Both Google and Bing are generous when it comes to offering advice to SEOs and search marketers. Google’s Webmaster Tools section offers tons of helpful information, such as how to create Google-friendly sites, how to utilize Rich snippets (microdata, microformats, and RDFa) – even a Webmaster Academy. Microsoft also offers a plethora of great advice […]

PPC

Live @ SMX West: Creating, Testing And Optimizing Paid Search Ads

Think you know everything about Google AdWords or Bing Ads? Have all the best practices nailed, are a master of match types, and have encyclopedic knowledge about gaining the upper hand when sparring with the quirky idiosyncrasies of bidding, scheduling and conversion optimization? Think again. As kung fu masters remind us, “the wise always remain […]

SMX® - Search Marketing Expo & Conference Series

Live @ SMX West: Long-Term SEO & How To Win For Years, Not Days

The life of an SEO can be challenging. Just when you think you’ve got things figured out, have mastered the nuances of hundreds of ranking signals and have perfected your own tactics and techniques to achieve great search engine visibility, someone like Google’s Matt Cutts will write a blog post condemning a widely-used, and up […]

Apple

4 Mobile Search Trends Tackled At SMX West 2013

The 2013 SMX West conference could have easily be confused as the first SMX Authorship show with extensive interest in and questions surrounding Google’s use of authorship and the prominence of those articles associated with verified authors. However, it was mobile that led the way with one of the first sessions of the conference being Trends in Mobile Search. […]

SEO

Live Blog Recap: SMX West 2013 Day Three

SMX West is now over, and we wanted to share some of the live blogging recaps published throughout the final day of the show and presentations. There is an extra for workshops, but those workshops will likely not be lived blogged. Deadeye Keyword Research: Advanced Tips For Choosing The Right KWs from #SMX, AIM Clear […]

Google Algorithm Updates

Live Blog Recap: SMX West 2013 Day Two

Day two of SMX West is now over, and we wanted to share some of the live blogging recaps published throughout the day. There is one more day of SMX West still to go. Facebook Q&A Keynote: Danny Sullivan Interviews FB’s VP of Global Marketing Solutions Grady Burnett, AIM Clear Blog From Authorship to Authority: […]

SEO

Live Blog Recap: SMX West 2013 Day One

Day one of SMX West is now over, and we wanted to share some of the live blogging recaps published throughout the day. There are two more days of SMX West still to go. You can also watch the last session named “Walk A Mile In Google’s Shoes: Dealing With Tough Calls In Organic Search” […]

SEO

Live @ SMX West: Being National, Going Local

Many businesses are fortunate to have widely recognized brands operating across countries or even the world, yet conduct much of their business locally. Retailers, real-estate agencies, home-service providers, B2B organizations… online marketing is essential for all of these types of businesses, but there can be a downside to being nationally recognized when you’re trying to […]

SMX® - Search Marketing Expo & Conference Series

Live @ SMX West: Supercharging Reach & Engagement On Facebook & Twitter

You’ve likely acquired a respectable number of fans on Facebook and followers on Twitter, and that’s good news – but how do you scale your efforts, taking your social marketing campaigns to the next level without throwing excessive time and resources into the effort, and possibly alienating your current loyal following? Our panel of experts […]

SEO

Live @ SMX West: Forget What You Know About Paid Search

Think you know everything about Google AdWords or Bing Ads? Have all the best practices nailed, are a master of match types, and have encyclopedic knowledge about gaining the upper hand when sparring with the quirky idiosyncrasies of bidding, scheduling and conversion optimization? Think again. As kung fu masters remind us, “the wise always remain […]

Facebook

Must-Attend Keynote @ SMX West: An Insider’s Guide To Friending Facebook

  Unless they’ve been living in a cave, all marketers recognize the value and potential return from engaging with Facebook users. With its vast following of more than a billion people, its multi-faceted and highly targeted advertising options, and the recent introduction of its Graph Search feature, Facebook is a must-do, must-leverage, must-succeed channel for […]

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