Social Media Optimization
How To Use Twitter Cards For Branding & Local SEO
I’ve written before about the benefits of using various semantic protocols to improve your search engine optimization efforts. Using...
Social Tactics For The Search Marketer
Search marketers tend to live in their own little world. They use their own language. In spite of these differences, search and social digital...
Is Being Found Part Of Your Social Media Strategy?
Successful communication is all about getting the right message in front of the right people at the right time. In the first part of this...
Communicators, Take Note: The Deplorable State Of Social Search Is Changing
The rate at which people share information (profound and profane alike) on sites like Facebook, Twitter and YouTube is staggering. 137 million...
How To Optimize For Facebook Graph Search: SEO Meets Social
As Facebook Graph Search evolves and marketers begin to come to grips with the opportunities provided from the social graph, it becomes clear...
The Hottest Reads In Search & Social In 2012
We already shared the news that Jordan Kasteler took home the top prize and had a second entry in our overall list of most read columns for the...
The Evolution Beyond Technical SEO, Code & ‘Software Gurus’
Before you set out on a road trip or holiday, you check the weather forecast to see how things are going to be. An SEO forecast is equally...
Optimizing Facebook Status Updates For Local Marketing
Many small-to-medium businesses (SMBs) are awakening to the marketing potential found in Facebook’s massive audience, and have begun...