Analytics & Conversion

The E-commerce Product Video That Increases Revenue Per Visit

Which video recipe will make your cash register ring more often and more loudly? It was the end of a 12-hour video shoot. We had heard the same song over and over, about 200 times. Our model had just finished dancing in 24 outfits, having completing over 150 identically executed squats as part of her routine. […]

Analytics & Conversion

Four Things You Can Do With Inconclusive Split Tests

There is a certain sound a teenager makes when confronted with a choice they aren’t interested in making. It is a sonic mix of indecision, ambivalence, condescension and that sound your finger makes when you pet a frog. It is less committal than a shrug, less positive than a “Yes,” less negative than a “No” […]

Analytics & Conversion

5 Conversion Features To Demand From Service Providers

This is an open letter to all of those services that host our webinars, sell tickets to our events, let people buy our products, manage our appointments and almost everything else we do as online marketers. In each of these categories, we have many choices and there are more entrants every month. I say we […]

Analytics & Conversion

7 Things To Teach Your Children About Conversion

If we want our children to grow up healthy and happy, we can’t be squeamish about addressing issues of conversion scenarios, analytics packages, value propositions, storytelling, split testing and personas. We must arm our children with these tools, or the Web will continue to bore and repel us.

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