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The Great Fade Out? How The Search Engines Stack Up On Ad Backgrounds In SERPs
A few weeks ago, Barry Schwartz reported that Yahoo was testing ad background colors — a pale green instead of pale blue. The search engines frequently test ad background colors in the SERPs. Google has tested blue, green, purple, and yellow variations. What struck me in looking at the Yahoo test, though, was how faint the background colors on […]
