The Great Fade Out? How The Search Engines Stack Up On Ad Backgrounds In SERPs

A few weeks ago, Barry Schwartz reported that Yahoo was testing ad background colors — a pale green instead of pale blue. The search engines frequently test ad background colors in the SERPs. Google has tested blue, green, purple, and yellow variations. What struck me in looking at the Yahoo test, though, was how faint the background colors on […]


Facebook To End Sponsored Search Ads — For Now

Facebook has said that it’s getting rid of sponsored search results for the time being. It’s not walking away from “search advertising,” however. In the future, there will be ads in Graph Search. But, the company is still in the process of working all that out. Facebook told me this morning that, as a practical […]