Apple

Mobile Growth Highlights Importance Of Comprehensive Local Strategy

This week, the Local Search Association is releasing our “Local Mobile Search Study,” which overviews the evolving mobile environment in the U.S. and the growing role of smartphones, tablets and other connected devices in the local search experience. The 2013 study, which features 2012 data compiled from several comScore digital and mobile metrics databases, demonstrates a […]

Google Ads

Why Enhanced Campaigns Aren’t Really An Upgrade Or Improvement

I am absolutely fascinated by the automotive industry and am admittedly a car guy. The newest cars continually impress me because every new model seems like a significant upgrade over the previous model. And, they really are. New cars are lighter, stronger, more spacious, safer, more fuel efficient, and quicker than ever. A 2013 Mazda […]

PPC

Report: Global Paid Search Spending Up 18% In 2012

Advertiser spending on paid search rose 18% in 2012 according to Covario’s Global Search Advertising Spend Analysis, which tracks paid search spending in more than 45 countries. That growth trend is down just slightly from the 21% annual increase Covario reported for 2011. In Q4 Google commanded 86.5% of global paid search spend and a […]

Amazon

Mobile SEO Is Not A Myth: 8 Popular Claims Refuted

Last year at this time, I refuted 7 myths in mobile SEO, saying mobile SEO isn’t a myth, but there are myths in mobile SEO. As we near the end of 2012, there are still too many SEOs who put mobile SEO in the same category as Santa Claus and his elves: good story but […]

Commerce

What Retailers Need To Know About The Local-Mobile Marketing Landscape

Retailers have an array of digital marketing tactics at their disposal: email, SEO, local search, PPC, display ads, social media, etc. These are frequently combined with traditional marketing tactics such as print, direct mail and trade shows. It’s important to select the right media mix to drive profits, and that’s why I want to review […]

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