Content

How To Promote An E-Book Launch With A Be Everywhere Day

It’s no secret e-book launches are usually boring, and oftentimes dreadfully so. This is because, well, it’s hard to be creative with yet another PDF launch — especially if you’re in a saturated market. How can you create an e-book launch that generates some real attention? The Be Everywhere Day concept might be worth a […]

PPC

The Recency Bump: In Retargeting Timing Is Everything

In retargeting, as in life, timing is everything. There are two major factors that make search marketing so successful. The first is marketer control at the keyword level. That’s about as granular as intent-based advertising gets. The second is that search ads have immediate recency. Meaning, the time between user intent and ad impression is […]