trademarks as keywords
BrandVerity Offers Feedback From Google, Bing On Paid Search Trademark Complaints
Brands aiming to protect themselves from trademark infringement in paid search are often met with white noise after they submit complaints to...
Wisconsin State Court OKs Bidding On Trademarks In Paid Search
A Wisconsin appeals court this week affirmed a circuit court’s ruling that it’s OK to use trademarks as keywords to trigger the...