Commerce

8 E-Commerce SEO Tips Gathered From A Decade Of Consulting

In the comments of my last column about how I doubled e-commerce revenue for clients by focusing on user intent, readers asked for some more specific e-commerce SEO tips that they could apply in their own client work. Today’s article shares some valuable lessons gathered over a decade of SEO work for e-commerce clients. These 8 […]

Link Building

Are You Getting These SEO Fundamentals Right?

Millions of ardent fans were shocked when Argentina crashed out in the quarter-finals of the 2006 FIFA World Cup soccer tournament. They didn’t lose on field goals against Germany, but in a dramatic penalty shootout. The brutal post-match analysis forced Jose Pekerman’s resignation as national coach. Why? Because fans and experts alike blamed him for […]