user intent
3 Mindset Shifts: Get More SEO Out Of Your Content Marketing
Google is constantly working to provide users with a better experience, and marketers are constantly trying to adapt to these changes....
Why It’s Good To Compete With Google
If you talk to a room full of veteran digital marketers, a topic that eventually comes up is competition — specifically, the fact that our...
Boost Your Campaigns By Becoming An Expert Search “Forecaster”
In the Greater Seattle area, you never know what spring weather will bring — cloudy at 8 a.m., sunny at noon, pouring down rain at 5. I...
The Enhanced Campaigns Big Picture & What’s Next For AdWords
Google’s gearing up for a big announcement on April 22. The last time Google truly lowered the boom, we got Enhanced Campaigns, which have...
5 Ways To Unlock The Benefits Of Semantic Search
Search is changing. It is now more personal, more engaging, more interactive and more predictive. SERPs no longer display just 10 blue links...
Why Account Structure Matters For Every AdWords Account
This week, I had planned to write an article entitled, “The Five AdWords Features You Should Be Using Daily But...
How to Double Your Revenue With SEO
In 2012, I was privileged to handle SEO for some of the biggest Norwegian e-commerce sites. This is the story about how I doubled (and even...
How To Get Analytics Right With PLAs
More so than any other product in the AdWords suite, managing, reporting on, and making sense out of Product Listing Ads (PLAs) extends beyond...
Keys To Understanding Search Marketing & User Intent
Search engine marketers spend a large portion of their marketing strategies on keyword research. One method is to seek words and phrases that...