Utah Says Oops About Law Regulating Trademarks & Search Ads

Via
TechDirt,
High-Tech Execs Meet With Lawmakers Over Web Search Keyword Law from the
Associated Press covers how Utah might not enforce its new law banning ads
linked to trademark terms. The law is set to go into effect today.

We covered
various issues with the law earlier this month. Now Utah lawmakers appear to
understand better some of the challenges after talking with Google, eBay, AOL,
Yahoo and Overstock. From the article:

"I wish we had had this interaction with industry 60 days ago," Utah House
Majority Leader Dave Clark, R-Santa Clara, said. "We would have all been better
off."

Yeah, you think? Would it be too much to have expected Utah lawmakers to have
that type of interaction before they pass laws like this, especially when Utah’s
own state attorney warned of potential problems?

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About The Author

Danny Sullivan

Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.