Search Engine Land
  • SEO
    • > All SEO
    • > What Is SEO?
    • > SEO Periodic Table
    • > Google: SEO
    • > Bing SEO
    • > Google Algorithm Updates
  • PPC
    • > All PPC
    • > What is PPC?
    • > Google Ads
    • > Microsoft Ads
    • > The Periodic Tables of PPC
  • Focuses
    • > Local
    • > Commerce
    • > Shopify SEO Guide
    • > Content
    • > Email Marketing Periodic Table
    • > Social Media Marketing
    • > Analytics
    • > Search Engine Land Awards
    • > All Focuses
  • SMX
  • Webinars
  • Intelligence Reports
  • White Papers
  • About
    • > About Search Engine Land
    • > Newsletter
    • > Third Door Media
    • > Advertise

Processing...Please wait.

Search Engine Land » Channel » Content » Wired Looks At Yahoo Failures Over The Years

Wired Looks At Yahoo Failures Over The Years

How Yahoo Blew It by Wired, tells the story of Yahoo’s failures over the past years. The article starts off explaining that Yahoo could of bought Google, but Google turned down the $3 billion offer made by Yahoo. The article then summarizes Google recent success after their IPO and says, “And what must infuriate Semel: […]

Barry Schwartz on January 17, 2007 at 9:18 am

How Yahoo Blew It by Wired, tells the story of Yahoo’s failures over the past years. The article starts off explaining that Yahoo could of bought Google, but Google turned down the $3 billion offer made by Yahoo. The article then summarizes Google recent success after their IPO and says, “And what must infuriate Semel: This could have been Yahoo.”


Terry Semel, Yahoo’s CEO, decided they would not pay more than $3 billion and decided to go at the search game on their own. You are taken through Yahoo’s partnerships and acquisitions over the years, and you clearly see how Yahoo had to “put the pieces together.” Then came Panama, which was plagued with delay after delay.

The article seriously questions Terry Semel’s future at Yahoo now. His basic lack of technology know how, based on the article, describes Semel as not the right fit for Yahoo’s future. Wired writes, “Many who have met with him [Terry Semel] at Yahoo say he still doesn’t know the right questions to ask about technology.”

At Yahoo, the marketers rule, and at Google the engineers rule. And for that, Yahoo is finally paying the price.


New on Search Engine Land

    The latest jobs in search marketing
    3 content marketing strategies to support SEO success
    Google Analytics 4 guide for PPC
    SEO reporting to impress: How to successfully report your SEO process, efforts and result
    9 ways to become an SEO problem-solver

About The Author

Barry Schwartz
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

Related Topics

ContentSEO

Get the daily newsletter search marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The SMX Conference logo.

Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.

March 8-9, 2022: Master Classes (virtual)

June 14-15, 2022: SMX Advanced (virtual)

November 15-16, 2022: SMX Next (virtual)

Learn More About Our SMX Events

The MarTech Conference logo.

Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.

Start Discovering Now: Spring (virtual)

September 28-29, 2022: Fall (virtual)

Learn More About Our MarTech Events
Webinars

Benchmark Your Social Media Performance For a Competitive Edge

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Content Comes First: Transform Your Operations With DAM

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports
White Papers

How to use AI to make your PR more human

The State of Influencer Pricing

How to Measure Influencer Performance

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

See More Whitepapers

Receive daily search news and analysis.

Processing...Please wait.

Topics

  • SEO
  • PPC

Our Events

  • Search Marketing Expo - SMX
  • MarTech

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2022 Third Door Media, Inc. All rights reserved.

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok
news medicine seo game game business health news news news health news news https://latestlayrics.com job seo news game news seo health health news news news seo news news news seo news medicine news