Good morning, are podcasts part of your content marketing strategy?
I’ll confess, I’m a bit of a podcast addict (send your recommendations my way). We all know podcasting has become a booming marketing medium in its own right. Google knows it, too, and wants in on the search traffic for podcast content. Yesterday, Google said it will surface playable podcast episodes in the search results based on podcast content, not just titles or metadata. This will also be coming to Google Assistant later this year. We can expect Google to continue building out support for podcast discovery.
Google is having problems indexing new content, again. With this issue, if you try to search for content from a news site and use the filter to only show content published within the past hour, you won’t see any new content from that site. Google had new content indexing problems in May, too.
The back-to-school season is underway. Read on for a Pro Tip on getting the most from your search campaigns during this critical shopping season.
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