Good morning, Marketers, are you running RSAs?

More than half of advertisers’ search spend is now optimized with smart bidding, Google CEO Sundar Pichai said during parent company Alphabet’s third-quarter earnings call this week. The previous stat on this was that 70% of advertisers are using smart bidding. We also learned that more than one million advertisers are using RSAs. Google hasn’t reported how many advertisers are on the platform but based on other stats — a 2015 report pegged it at 4 million, while Facebook claimed it had 7 million advertisers at the start of this year — it would seem well under 25% of Google advertisers have adopted RSAs.

Google reported ad revenues of $33.9 billion in the third quarter, an increase of 17% from $29 billion a year ago. Executives said ad growth was driven by mobile search and YouTube. Google doesn’t break out those segments, so we have to take the company’s word for it.

Speaking of YouTube, contributor Joe Martinez from Clix Marketing says you might want to give TrueView video discovery ads another look if you’re running video campaigns — and are ready to adjust your expectations from what you’re seeing from TrueView in-stream ads. “They are meant to be a worthy complement to capitalize on a different viewer with a different intent when consuming video content on YouTube,” says Joe.

Read on for a Soapbox from Moz CEO Sarah Bird on local SEO and more.

Ginny Marvin


Get your local SEO house in order

If you target local markets, get your local house in order. Ignoring seasonal updates will cost you revenue. Reflect holiday hours on your site landing pages and Google My Business profiles, direct people to the right locations with accurate listings data, promote special offers via Google Posts and have a review response strategy ready for stressed-out holiday shoppers.

– Sarah Bird is CEO of Moz

Soapbox is a special feature for marketers in our community to share a specific tactic others can use to elevate their performance. You can submit your own here.


Webinar Tomorrow: Deliver More Relevant Website Experiences by Leveraging Analytics

Sponsored by Coveo

Attend this webinar and learn how to develop a unified strategic plan to deliver more relevant visitor and customer experiences, increase personalization to provide effortless customer self-serve options, and scale your sales efforts more effectively.

Learn more »

Search Shorts

Links and traffic are unrelated

Link traffic. Neither the amount of traffic a backlink drives to your site nor the amount of traffic to the page the link is on will impact the value Google places on that link, Google said.

PageRank sculpting. John Mueller from Google said internal PageRank sculpting is a waste of time, so don’t bother using the nofollow attribute for that.

Recrawl depends. How fast and how often Google recrawls a page depends on a lot of factors, said Google’s John Mueller.


[Survey] Want To Be A Search Engine Land MVP Subscriber?

Are you a loyal Search Engine Land reader? Have you ever shared this newsletter with a friend or colleague? Do you love free swag like travel mugs and tote bags? Take our three-question survey now!

Begin the survey »

What We're Reading

We've curated our picks from across the web so you can retire your feed reader

18+ stats that show how search and SEO are changing – Econsultancy

Apple Working on New HomeKit Devices After HomePod, Apple TV – Bloomberg

Google My Business Adds Photos To Messaging – Search Engine Roundtable

Google testing smarter ‘Edit’ button for Assistant queries – Android Police

HomePod update adds multi-user support and music handoffs – Engadget

How To Create A Great PPC Campaign Structure – PPC Hero

SEO vs. SEM: This is a Silly Fight. They Are Both Amazing – Conductor

Take the 2019 State of the Local SEO Industry Survey – Moz

Yoast SEO 12.4: Image in snippet preview – Yoast