Good morning, day two here at SMX East! 

Remember to follow along on Twitter at #SMX. We’ll be bringing coverage of many of the sessions to SEL, so stay tuned over the next days and weeks. 

Yesterday, we published a massive new resource for paid search marketers. The Periodic Tables (yes multiple) of PPC Elements and accompanying report are now available for download. Part of what we wanted to achieve with these tools is to provide an at-a-glance view of the influence of automation and machine learning on paid search. Each element is color-coded based on whether it is manual, automated, machine learning-driven or a blend of manual control and automation. The report also includes several additional assets and references, including the PPC “toxins” that can hurt your performance.

In other news, CallJoy is Google’s first foray into SaaS. A paid version of the “virtual phone agent” for SMBs is now available for $39 per month. It is built on the same technology behind Duplex and the Google Assistant. SMBs can essentially “train” the voice agent to respond to calls. Google says it can also be used to “book appointments, get quotes, make table reservations, and more.”

Lastly, entries are now being accepted for the 2020 Search Engine Land Awards. Start thinking now about your best performing campaigns that show off your marketing chops and ingenuity!

Read on for a Pro Tip on understanding how data intelligence firms gather their data and more. 

Ginny Marvin

Pro Tip

Stay vigilant for redirects on referrer click reports

“It’s good to understand how sites such as StatCounter or JumpShot calculate their data by combining search engine referrals with ads from syndicated websites in their referrer metrics,” explains SMX East speaker Christi Olson of Microsoft. “Referrer can be rich with insightful information but should be carefully analyzed and understood before making any optimization or business decisions. Search marketers should also stay vigilant for redirects on referrer click reports as often times there is more to a click than meets the eye.”

Learn More »


Make your remarketing more effective and less annoying with call tracking data

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If your customers frequently purchase on the phone, you might be sitting on a goldmine of remarketing data. It’s estimated that most Americans are exposed to around 4,000 to 10,000 ads each day. That’s a whole lot of opportunities to acquire new customers, and just as likely, annoy the everloving snot out of thousands of others.

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Search Shorts

Spam scores, page titles and promotions

Spam score. Google doesn’t use the spam score, said Google’s John Mueller.

Rewrite page titles. Gary Illyes said that Google only rewrites page titles in a low number of cases and if Google is doing that, then maybe you should do it instead.

Congrats. Frédéric Dubut was promoted. His new title is the PM of the core team ranking at Bing. Congrats!


SMX East is happening this week!

Can’t make it to the show? Fear not. Follow along with coverage from attendees, speakers, and exhibitors on Twitter! In the neighborhood? Come to the Javits Center and pick up an affordable Expo+ pass for access to the Expo Hall, evening networking, training with Google and Microsoft Ads, sponsored sessions, refreshments, the mobile app, free WiFi, downloadable speaker presentations, and more.

Follow the coverage here! »

What We're Reading

We've curated our picks from across the web so you can retire your feed reader

5 Steps To Track SEO Recommendations With Blended Data in Google Data Studio – Seer Interactive

6 steps to being a smart searcher – Google Blog

Bing Fixes Cache Bug That Showed Content From Third-Parties – Search Engine Roundtable

Bing Maps helps save users from FOMO – Bing Maps Blog

Google Maps adds local business pins to navigation just in time for the holidays – Android Police

Google Update November 2019: Latest News and Analysis – Search Metrics

Google Webmaster Conference: Key SEO Learnings – Botify

Most Common ECommerce SEO Problems 

That Online Stores Face – HigherVisibility

Optimizing Your Website for SEO – Title Tags – Red Canoe Media

Overall Consumer Voice Assistant Use Rises Deceptively Quickly: Report – Voicebot

SEO & PPC Differ, But They Should Work Together – Portent