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https://relativityseo.com/seo-services/ Aaron Levy, Author at Search Engine Land

Aaron Levy

Aaron has been in the industry for the better part of a decade, leading paid media campaigns with clients ranging from Fortune 50 companies to startups and local businesses. He's the Group Director of SEM at Tinuiti, a full-service digital agency with offices across the US. Aaron's role is to support a growing SEM team across the US, looking years ahead so his team can look days ahead. In addition to his day to day, Aaron's a frequent industry speaker and instructor at Drexel and University of Vermont, working to grow the next generation of great marketers. He moonlights as a brewer, hockey player, slow cyclist and claims to be the industry’s top chef.

Decision trees for SEM segmentation

There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a...

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