Blekko: A Search Engine Which Is Also A Killer SEO Tool
Blekko is a stealth search engine which aims to change the search game by being fairly transparent with ranking data. Since they will start out with...
A Market Without Google? The Fallacy Of Security
Returns for online investments are still so much greater than the offline world that it is easy to think that the money is somehow less real, or that...
Is This “Just” Another Arbitrage Opportunity?
I love organic search. The idea of building up from nothing to create something which is fairly sustainable and eventually has its own momentum...
3 Ways To Use Google’s Search Results For Keyword Research
Years ago, on a planet far far away, people used to optimize for keyword density. But as relevancy algorithms have improved people have moved away...
Organic Search Gap Management
Years ago, some of the leading pay per click advertising markets displayed the bids of advertisers publicly and primarily based the ad auctions on...
Tracking Your SEO Success With Charts
With how much information SEO’s have available to them, it is easy to get lost in analysis paralysis. The opportunities are virtually endless....
What Are You TALKING About?
Have you ever tried to create an interesting blog on a topic that people rarely interact with? Can you really build a thriving readership of loyal...
Would Your Company Be A Good SEO Client?
Organic links – the ones that just happen are typically driven by things like public relations, brand awareness, unique content, existing...
Blending Free & Paid Content To Maximize Visibility And Profit
You only get to launch a product or service or piece of featured content once. Is the best way to maximize economic yield to make it free or paid? If...
The Collusion Of Editorial & Advertising; Plus: Cheap Ways To Buy Exposure
Many reporters would like you to believe there is a firm wall between content and advertising, but often they merge…particularly for niche or...
Successful SEM Means Original Thinking
There are literally thousands of SEO blog posts made every day. Sometimes it is hard to sound original or write something remarkable, particularly if...
Recovering From The Blue Screen Of Death As An SEO
Last week I was jolted by booting up my computer only to see the blue screen of death. The computer was dead, dead, dead and I had to replace it with...
Are You Sitting On A Good Idea?
Some project ideas I just sit on and wait. And since time is money, sitting on a good idea is usually a bad idea. If the idea is good, someone else...
5 Ways To Rise Above The Noise
One of the things I frequently mention is that content and advertising are blurring so much that in many cases people selling information would be...
Building SEO Momentum by Using A Consistent Site Structure
Change. It is a part of life, especially on the web. Evolve or die. But some things need not change to be successful. In some cases change undermines...
Solid SEO Starts With A Solid Business Model
Bob Massa, one of the original SEOs (though I don’t think he likes to be referred to with that label), always talks about SEO from a conversion...
Are You Giving Your SEO Enough Information to Succeed?
Three years ago Todd Malicoat published a blog post titled Balancing the Link Equation, which offered conditional tips about how to improve the link...
How To Get New Web Sites To Rank Quickly
What is the difference between an unremarkable, no value added, thin ecommerce site, and a top ranked site? In some industries the difference is...
One Day You’re Optimized, The Next Day You’re A Spammer
It is no secret that human review has been playing a bigger role at Google over the past couple years. And we are emotional beings… no matter...
Reputation Monitoring Made Easy, And Free!
A wide array of paid and free tools make it both cheap and easy to track your online reputation. The first point of contact is typically via customer...