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Adam Dorfman, Author at Search Engine Land

Adam Dorfman

Adam Dorfman is a technology and digital marketing professional with more than 20 years of experience. His expertise spans all aspects of product development as well as scaling product and engineering teams. He has been in the SEO and Local SEO space since 1999. In 2006, Adam co-founded SIM Partners and helped create a business that made it possible for companies to automate the process of attracting and growing customer relationships across multiple locations. Adam is currently director of product at Reputation where he and his teams are integrating location-based marketing with reputation management and customer experience. Adam contributes regularly to publications such as Search Engine Land, participates in Moz’s Local Search Ranking Factors survey, and regularly speaks at search marketing events such as Search Marketing Expo (SMX) West and State of Search as well as industry-specific events such as HIMSS. Follow him on Twitter @phixed.

Why DuckDuckGo matters

The growth of DuckDuckGo suggests users are in the market for a platform whose value proposition is built on protecting...

Don’t give up on Google Posts

Since a GMB listing is a major local ranking factor for a business, keeping listings fresh with content improves findability in...

The ever-growing local search universe

Columnist Adam Dorfman discusses the current local search ecosystem and emphasizes the need to regularly optimize your data and content so that your...

10 ways to improve your business locators

Multilocation businesses often have store locators, but many aren't making the most of them. Columnist Adam Dorfman suggests ways to optimize your...

Is your location data being held hostage?

Columnist Adam Dorfman makes the case for using the power of data amplifiers to ensure your business location data is correct and consistent across...

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