Secrets Of Paid Search Success From 1930s Direct Mail Wizards
height=”100″ hspace=”5″ vspace=”3″ width=”100″> If you buy search ads to drive sales, you are a...
height=”100″ hspace=”5″ vspace=”3″ width=”100″> If you buy search ads to drive sales, you are a...
height=”100″ hspace=”5″ vspace=”3″ width=”100″> With Google’s recent announcement about page...
height=”100″ hspace=”5″ vspace=”3″ width=”100″> Last Monday, in a SEL post discussing the click...
Earlier this month, in a blog post reporting our clients’ aggregate ad spend across the major search engines, we noted that Google’s...
In this post, I’d like to introduce a handy little tool for paid and natural search called RKG Duck. I wrote the app a few years back, and we find...
We’re entering the home stretch: Christmas is about six weeks out. For many of our online retail clients, the next month and half of revenue...
The nice folks from Google were in for a visit a week or so ago. One of the topics on the day’s agenda was Ad Quality. If you read extremely...
What is the “long tail” of paid search, and why does it matter? Chris Anderson coined the long tail concept in a 2004 Wired magazine...
Here are eight observations about writing and testing pay-per-click ad copy. They’re broad generalizations, so there’ll be situations...
As 2007 is now half over, it seems a good time to compare the performance of the Big Three search engines year-to-date. The punch line: Google reigns...
Some keywords perform great. Some keywords perform OK, and some keywords stink. Today I’d like to write about keyword portfolio economics, asking,...
Forecasting is a delicate process which demands care. When prospective new clients ask our agency to build 12 month PPC projections, we often...
To grow share, revenue and market capitalization, Google should adopt Extreme Transparency. Google dominates search with 70% market share. Google has...
Pricing structures and rates aren’t secret in established service industries. Real estate agents get 3% to 6% of the house’s price; recruiters...
Hello! My name is Alan Rimm-Kaufman. I’m honored to be contributing a monthly column on paid search for Search Engine Land. The column will...