Secrets Of Paid Search Success From 1930s Direct Mail Wizards
height=”100″ hspace=”5″ vspace=”3″ width=”100″> If you buy search ads to drive sales, you are a...
How To Improve Site Conversion, Minimize Google Ad Cost, And Reduce Your Carbon Footprint
height=”100″ hspace=”5″ vspace=”3″ width=”100″> With Google’s recent announcement about page...
The Secret Of Large Term Lists (It’s All In The Bidding)
height=”100″ hspace=”5″ vspace=”3″ width=”100″> Last Monday, in a SEL post discussing the click...
All Clicks Aren’t Created Equal: Q&A With Danny Sullivan
Earlier this month, in a blog post reporting our clients’ aggregate ad spend across the major search engines, we noted that Google’s...
RKG Duck: A Handy Open Source Tool For Search Marketers
In this post, I’d like to introduce a handy little tool for paid and natural search called RKG Duck. I wrote the app a few years back, and we find...
Paid Search Trends: 2006 vs. 2007
We’re entering the home stretch: Christmas is about six weeks out. For many of our online retail clients, the next month and half of revenue...
Secrets Of Google Quality Score Revealed!!! (Not.)
The nice folks from Google were in for a visit a week or so ago. One of the topics on the day’s agenda was Ad Quality. If you read extremely...
The Long Tail Of Search
What is the “long tail” of paid search, and why does it matter? Chris Anderson coined the long tail concept in a 2004 Wired magazine...
Eight Essentials For Crafting Killer Paid Search Ad Copy
Here are eight observations about writing and testing pay-per-click ad copy. They’re broad generalizations, so there’ll be situations...
Google, Yahoo, Microsoft: Year-To-Date PPC Report Card
As 2007 is now half over, it seems a good time to compare the performance of the Big Three search engines year-to-date. The punch line: Google reigns...
Should Stronger Keywords Subsidize Weaker Keywords?
Some keywords perform great. Some keywords perform OK, and some keywords stink. Today I’d like to write about keyword portfolio economics, asking,...
Free Tool For Back-Of-The-Napkin Paid Search Forecasting
Forecasting is a delicate process which demands care. When prospective new clients ask our agency to build 12 month PPC projections, we often...
Google At $950 Per Share: Extreme Transparency
To grow share, revenue and market capitalization, Google should adopt Extreme Transparency. Google dominates search with 70% market share. Google has...
Search Marketing Agency Pricing Models
Pricing structures and rates aren’t secret in established service industries. Real estate agents get 3% to 6% of the house’s price; recruiters...
PPC And Your Good Name: Sales From Brand Searches Aren’t Incremental
Hello! My name is Alan Rimm-Kaufman. I’m honored to be contributing a monthly column on paid search for Search Engine Land. The column will...