Andy Taylor

Andy Taylor is Associate Director of Research at Merkle, responsible for analyzing trends across the digital marketing spectrum for best practices and industry commentary. A primary contributor to the Merkle Blog, Dossier, and quarterly Digital Marketing Report, he speaks frequently at industry conferences and events.

What’s going on with Google brand CPC?

Brands may be at Google’s mercy when it comes to the price of branded traffic, but Columnist Andy Taylor outlines steps they can take to reduce...