backlinks.com
More
White Label SEO
seo in dubai
https://relativityseo.com/seo-services/ Barry Schwartz – Search Engine Land News On Search Engines, Search Engine Optimization (SEO) & Search Engine Marketing (SEM) Thu, 23 Jan 2020 22:32:11 +0000 en-US hourly 1 https://wordpress.org/?v=5.3.1 Google Dataset Search is out of beta and adds new features /google-datasets-search-is-out-of-beta-and-adds-new-features-328181 Thu, 23 Jan 2020 22:29:36 +0000 /?p=328181 If you want to capitalize on this speciality search engine, make sure to add datasets schema where applicable.

The post Google Dataset Search is out of beta and adds new features appeared first on Search Engine Land.

]]>
Google announced today it has graduated Google Dataset Search from a beta product and is now fully live. With that, Google also added new features to the speciality search engine.

What is Google Dataset search. Google Dataset Search enables searchers to find datasets stored across the web through keyword searches. “The tool surfaces information about datasets hosted in thousands of repositories across the web, making these datasets universally accessible and useful,” Google explains.

The service launched as a beta in 2018 as a way to find data from sciences, government, some news organizations.

New features. Google added new features to Google Dataset Search with this rollout. Those new features include:

  • You can filter the results based on the types of dataset that you want; such as tables, images, text or more.
  • You can also filter the results based on whether the dataset is available for free from the provider.
  • Google will show you a map if the dataset is about a geographic area.
  • Google Mobile-friendly support was added
  • Google said it has “significantly improved the quality of dataset descriptions.”

The index. Google said Dataset Search has indexed almost 25 million of these datasets. It is built mostly through datasets schema, which allows “anybody who publishes data can make their datasets discoverable in Dataset Search,” Google said.

Webmasters. Google even gives you tools within Google Search Console to see your datasets in the enhancements report section. The new report shows errors and warnings if applicable and also how many URLs have valid datasets markup on it.

Why we care. If you have a data driven web site and want to make your data more widely accessible, using datasets schema can help. And now the Dataset Search is out of beta, you can expect more searches and usage from it. So maybe, just maybe, you will see more traffic to your site from Google Dataset Search – so make sure to test out adding the schema to your site.

The post Google Dataset Search is out of beta and adds new features appeared first on Search Engine Land.

]]>
The latest data on the January 2020 Google core update /the-latest-data-on-the-january-2020-google-core-update-327683 Mon, 20 Jan 2020 14:00:00 +0000 /?p=327683 We asked several data providers for some more insights into the latest Google update.

The post The latest data on the January 2020 Google core update appeared first on Search Engine Land.

]]>
Now that the Google January 2020 core update is mostly rolled out, we have asked several data providers to send us what they found with this Google search update. All of the data providers agree that this core update was a big one and impacted a large number of web sites.

The facts. What we know from Google, as we previously reported, is that the January 2020 core update started to roll out around 12:00 PM ET on Monday, January 13th. That rollout was “mostly done” by Thursday morning, on January 16th. We also know that this was a global update, and was not specific to any region, language or category of web sites. It is a classic “broad core update.”

What the tools are seeing. We have gone to third-party data companies asking them what their data shows about this update.

RankRanger. Mordy Oberstein from RankRanger said, “the YMYL (your money, your life) niches got hit very hard.” “This a huge update,” he added. “There is massive movement at the top of the SERP for the Health and Finance niches and incredible increases for all niches when looking at the top 10 results overall.”

Here is a chart showing the rank volatility broken down by industry and the position of those rankings:

“Excluding the Retail niche, which according to what I am seeing was perhaps a focus of the December 6th update, the January 2020 core update was a far larger update across the board and at every ranking position,” Mordy Oberstein added. “However, when looking at the top 10 results overall during the core update, the Retail niche started to separate itself from the levels of volatility seen in December as well.”

SEMRush. Yulia Ibragimova from SEMRush said “We can see that the latest Google Update was quite big and was noticed almost in every category.” The most volatile categories according to SEMRush, outside of Sports and News, were Online communities, Games, Arts & Entertainments, and Finance. But Yulia Ibragimova added that all categories saw major changes and “we can assume that this update wasn’t aimed to any particular topics,” she told us.

SEMRush offers a lot of data available on its web site over here. But they sent us this additional data around this update for us.

Here is the volatility by category by mobile vs desktop search results:

The top ten winners according to SEMRush were Dictionary.com, Hadith of the Day, Discogs, ABSFairings, X-Rates, TechCrunch, ShutterStock, 247Patience, GettyImages and LiveScores.com. The top ten losers were mp3-youtube.download, TotalJerkFace.com, GenVideos.io, Tuffy, TripSavvy, Honolulu.gov, NaughtyFind, Local.com, RuthChris and Local-First.org.

Sistrix. Johannes Beus from Sistrix posted their analysis of this core update. He said “Domains that relate to YMYL (Your Money, Your Life) topics have been re-evaluated by the search algorithm and gain or lose visibility as a whole. Domains that have previously been affected by such updates are more likely to be affected again. The absolute fluctuations appear to be decreasing with each update – Google is now becoming more certain of its assessment and does not deviate as much from the previous assessment.”

Here is the Sistrix chart showing the change:

According to Sistrix, the big winners were goal.com, onhealth.com, CarGurus, verywellhealth.com, Fandango, Times Of Israel, Royal.uk, and WestField. The big losers were CarMagazine.co.uk, Box Office Mojo, SkySports, ArnoldClark.com, CarBuyer.co.uk, History Extra, Evan Shalshaw, and NHS Inform.

SearchMetrics. Marcus Tober, the founder of SearchMetrics, told us “the January Core Update seems to revert some changes for the better or worse depending on who you are. It’s another core update where thin content got penalized and where Google put an emphasis in YMYL. The update doesn’t seem to affect as many pages as with the March or September update in 2019. But has similar characteristics.”

Here are some specific examples SearchMetrics shared. First was that Onhealth.com has won at March 2019 Core update and lost at September 2019 and won again big time at January 2020 Core update

While Verywellhealth.com was loser during multiple core updates:

Draxe.com, which has been up and down during core updates, with this update seems to be a big winner with +83%. but in previous core updates, it got hit hard:

The big winners according to SearchMetrics were esty.com, cargurus.com, verywellhealth.com, overstock.com, addictinggames.com, onhealth.com, bigfishgames,com and health.com. The big losers were tmz.com, academy.com, kbhgames.com, orbitz.com, silvergames.com, autolist.com, etonline.com, trovit.com and pampers.com.

What to do if you are hit. Google has given advice on what to consider if you are negatively impacted by a core update in the past. There aren’t specific actions to take to recover, and in fact, a negative rankings impact may not signal anything is wrong with your pages. However, Google has offered a list of questions to consider if you’re site is hit by a core update.

Why we care. It is often hard to isolate what you need to do to reverse any algorithmic hit your site may have seen. When it comes to Google core updates, it is even harder to do so. If this data and previous experience and advice has shown us is that these core updates are broad, wide and cover a lot of overall quality issues. The data above has reinforced this to be true. So if your site was hit by a core update, it is often recommended to step back from it all, take a wider view of your overall web site and see what you can do to improve the site overall.

The post The latest data on the January 2020 Google core update appeared first on Search Engine Land.

]]>
Google Search Console unparsable structured data report data issue /google-search-console-unparsable-structured-data-report-data-issue-327667 Thu, 16 Jan 2020 17:58:56 +0000 /?p=327667 No need to panic, the errors you may be seeing in Google Search Console might be related to a bug with Google and not an issue with your web site.

The post Google Search Console unparsable structured data report data issue appeared first on Search Engine Land.

]]>
Google has informed us that you may see a spike in errors in the unparsable structured data report within Google Search Console. This is a bug in the reporting system and you do not need to worry. The issue happened between January 13, 2020 and January 16, 2020.

The bug. Google wrote on the data anomalies page “Some users may see a spike in unparsable structured data errors. This was due to an internal misconfiguration that will be fixed soon, and can be ignored.” This was dated January 13, 2020 through January 16, 2020.

To be fixed. Google said they will fix the issue with the internal misconfiguration. It is, however, unclear if the data will be fixed or if you will see a spike in those errors between those date ranges.

Unparsable structured data report. The unparsable structured data report is accessible within Google Search Console by clicking here. The report aggregates structured data syntax errors. It puts all the parsing issues, including structured data syntax errors, that specifically prevented Google from identifying the feature type.

Why we care. The main thing here is that if you see a spike in errors in that report between January 13th and 16th, do not worry. It is a bug with the report and not an issue with your web site. Go back to the report in a few days and make sure that you do not see errors occurring after the 17th of January to be sure you have no technical issues.

The post Google Search Console unparsable structured data report data issue appeared first on Search Engine Land.

]]>
Google January 2020 core update almost done rolling out /google-january-2020-core-update-almost-done-rolling-out-327669 Thu, 16 Jan 2020 14:31:54 +0000 /?p=327669 Check your analytics and rankings to see how this latest core update impacted you or your clients.

The post Google January 2020 core update almost done rolling out appeared first on Search Engine Land.

]]>
Google has confirmed that its January 2020 core update, which began Monday at noon, is now mostly done rolling out as of Thursday morning. Google said on the @searchliaison account “the update is mostly done, though as with any core update, it may take to two weeks to fully complete.”

Google January 2020 core update. This Google search algorithm update was announced on Monday and began rolling out Monday at 12pm ET. The rollout is global and impacting all Google search regions and languages. This update is just about done rolling out but you may see fluctuations throughout the next two weeks, Google said.

Tracking tools. The automated tracking tools from the data providers are showing large fluctuations. Here are some updated screenshots:

Mozcast:

SERPMetrics:

Algoroo:

Advanced Web Rankings:

Accuranker:

RankRanger:

Cognitive SEO:

SEMRush:

More information to come. We’re working to collect more data around this update. We hope to provide more information in the upcoming week or so, but as you can see above from the tracking tools and the ongoing SEO community chatter, this update does feel very big.

Why we care. With any Google algorithm update, it is useful to know when Google has confirmed such an update. Now you now that if you see significant ranking changes for your site or client sites, then you might be able to pinpoint this to a core update. Google has given advice around these core updates, so if you want to look for ways to improve your site – read this.

The post Google January 2020 core update almost done rolling out appeared first on Search Engine Land.

]]>
Video: John Morabito on uncovering opportunities in branded search /video-john-morabito-on-uncovering-opportunities-in-branded-search-327646 Wed, 15 Jan 2020 16:22:53 +0000 /?p=327646 You don't want your resellers or competitors outranking you for your own brand name and product names.

The post Video: John Morabito on uncovering opportunities in branded search appeared first on Search Engine Land.

]]>
John Morabito, the Director of SEO at Stella Rising, invited me to his office in New York City to talk about branded search. There are many opportunities for success in search by looking at branded search — brand names, product names, other uses of your names with various keywords.

John Morabito said that many SEOs do not pay attention to this area and that that is a shame. Often your resellers and affiliates are outranking you for your own products and brand names. Even competitors can outrank you for these branded keyword phrases. So it is important for you all to be on top of these potentially missed opportunities.

You can also follow John on Twitter @johnmorabitoseo.

Here is the video:

I started this vlog series recently, and if you want to sign up to be interviewed, you can fill out this form on Search Engine Roundtable. You can also subscribe to my YouTube channel by clicking here.

The post Video: John Morabito on uncovering opportunities in branded search appeared first on Search Engine Land.

]]>
Google rolling out desktop search redesign with black “Ad” label, favicons for organic results /google-rolling-out-desktop-search-redesign-with-black-ad-label-favicons-for-organic-results-327506 Mon, 13 Jan 2020 18:03:57 +0000 /?p=327506 After several months of being live in the Google mobile results, Google has launched the new design on desktop.

The post Google rolling out desktop search redesign with black “Ad” label, favicons for organic results appeared first on Search Engine Land.

]]>
Back in May Google released a redesign for the mobile search results with a new black “Ad” label and favicons by the URLs in the organic search result snippets. Several months after that launch, Google is now rolling out this redesign to desktop search results.

The announcement. Google announced this on Twitter Monday in the following tweet:

Before. Here is a screen shot of what the desktop search results looked like before:

After. Here is a screen shot I have from when Google was testing this on desktop and what it looks like after this goes live.

What’s new for text ads? The black “Ad” label that Google has been testing for several months is not just live for the mobile results but now also for desktop results. It replaces the green outlined label that Google introduced in 2017.

The label now appears at the top of the ad along with the display URL also in black text — above the ad headline for the first time. “When you search for a product or service and we have a useful ad to show, you’ll see a bolded ad label at the top of the card alongside the web address so you can quickly identify where the information is coming from,” said Google in the announcement in May 2019.

What’s new for organic listings? Organic listings are getting a new favicon treatment. You’ll notice, the site name and bread crumbs appear in black text next to the favicon and both display above the title link in a similar structure to the new text ad treatment. Prior to this update, the site name and breadcrumbs appeared in green text below the title, as you can see from the screen shots above. Google has also removed the gray line below the organic titles and ad headlines so each card looks more like a single unit.

“The name of the website and its icon appear at the top of the results card to help anchor each result,” said Google in May 2019.

More details. Here is more from Google on this change:

Why we care. Searchers will hopefully be use to this design, after seeing it on mobile for several months. But with any user interface change in Google search, many are likely to complain about it. In addition, you may see changes in traffic because of the favicons at the top and the new interface overall. You should track these clickthrough rate changes but do not make any rash decisions on this change too quickly. Give it some time for searchers to adapt to it and see what changes you need to make to your organic or paid listings in Google.

The post Google rolling out desktop search redesign with black “Ad” label, favicons for organic results appeared first on Search Engine Land.

]]>
Google January 2020 Core Update rolling out later today /google-january-2020-core-update-begins-rolling-out-327501 Mon, 13 Jan 2020 16:02:07 +0000 /?p=327501 Google has pre-announced yet another core update, keep an eye on your rankings -- it will begin rolling out soon.

The post Google January 2020 Core Update rolling out later today appeared first on Search Engine Land.

]]>
Google announced on the @SearchLiaison Twitter handle Monday morning that it is rolling out a new core update later today — the first core update for 2020. Google generally now rolls out these algorithmic updates every few months or so.

The announcement. Google said, “Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the January 2020 Core Update. Our guidance about such updates remains as we’ve covered before.”

Now rolling out. An hour after this announcement, at 12pm ET, Google announced this is now live and rolling out to all data centers. Google wrote “The January 2020 Core Update is now live and will be rolling out to our various data centers over the coming days.”

Previous updates. The most recent previous core update was the Sept. 2019 core update. That update felt weaker to many SEOs and webmasters, as many said it didn’t have as big of an impact as previous core updates. Google also released an update in November, but that one was specific to local rankings. You can read more about past Google updates over here.

What to do if you are hit. Google has given advice on what to consider if you are negatively impacted by a core update in the past. There aren’t specific actions to take to recover, and in fact, a negative rankings impact may not signal anything is wrong with your pages. However, Google has offered a list of questions to consider if you’re site is hit by a core update.

Why we care. Whenever Google updates its search ranking algorithms, it means that your site can do better or worse in the search results. Knowing when Google makes these updates gives us something to point to in order to understand if it was something you changed on your web site or something Google changed with its ranking algorithm. Today, we know Google will be releasing a core ranking update, so keep an eye on your analytics and rankings.

The post Google January 2020 Core Update rolling out later today appeared first on Search Engine Land.

]]>
Google Rich Results testing tool now reports on unloadable embedded resources /google-rich-results-testing-tool-now-reports-on-unloadable-embedded-resources-327473 Mon, 13 Jan 2020 14:30:50 +0000 /?p=327473 Google's rich result test tool can now show external elements included by a page.

The post Google Rich Results testing tool now reports on unloadable embedded resources appeared first on Search Engine Land.

]]>
Google has posted an update informing us that the Google rich result testing tool can now report on unloadable embedded resources.

Google rich results test. This tool tests to see if your pages have the necessary markup to show rich results in Google search. It can also show you what those rich results may look like directly in the Google search results. The tool does not tell you if your rich results will display in search but that if they do, what they may look like. Google said “Test your publicly accessible page to see which rich results can be generated by the structured data it contains.”

What are rich results. Rich results are visual adaptions on Google surfaces, such as Search, that go beyond the standard blue link. Rich results can include carousels, images, videos, stars or other non-textual elements.

What changed. Google said the tool now “reports unloadable embedded resources, such as external elements included by a page.” So if you embed third-party code and resources in your code that is not hosted on your web site, this tool can now process it.

Screen shot. Here is a screen shot that Google shared of this in action:

Why we care. This update can help webmasters and SEOs better understand what Google can access for your page. If you are using third-party code for your rich results, this can now help you debug issues with that code and/or see what Google will display in the search results for your snippets.

The post Google Rich Results testing tool now reports on unloadable embedded resources appeared first on Search Engine Land.

]]>
Video: William Álvarez on the importance of structured data and Google search /video-william-alvarez-on-the-importance-of-structured-data-and-google-search-327463 Mon, 13 Jan 2020 14:09:12 +0000 /?p=327463 He also likes to give back to the SEO community by mentoring less experienced SEOs.

The post Video: William Álvarez on the importance of structured data and Google search appeared first on Search Engine Land.

]]>
William Álvarez, the Director of Organic Search at Catalyst, invited me to his office, 3 World Trade Center, to chat about SEO. We spoke mostly about his thoughts on why structured data is not just important today for getting richer results in Google but his thoughts on why it will be important in the future.

William believes that in the future, Google will reward sites using structured data with added user interface features in search. Not just simply by places more content in or around your snippets, be it stars, videos, images, and more content but more. He envisions an almost branded Google search page for your web site. So this is why he isn’t upset or angry when you hear about Google sending less traffic to your sites, because he believes the end game has a lot of opportunity.

We also talked about his passion for mentoring SEOs with less experience. If you want his advice or to follow William, his Twitter handle is @williamalvarez.

Here is the video:

I started this vlog series recently, and if you want to sign up to be interviewed, you can fill out this form on Search Engine Roundtable. You can also subscribe to my YouTube channel by clicking here.

The post Video: William Álvarez on the importance of structured data and Google search appeared first on Search Engine Land.

]]>
Google handles reconsideration requests in batches /google-handles-reconsideration-requests-in-batches-327291 Wed, 08 Jan 2020 14:33:53 +0000 /?p=327291 John Mueller said that the Google team goes through reconsideration requests in batches, so sometimes it can feel like there is a backlog.

The post Google handles reconsideration requests in batches appeared first on Search Engine Land.

]]>
Google’s John Mueller said that when you get a manual action in Google Search Console and then submit that reconsideration request that Google will likely go through those requests in batches, group them into categories either by language or by type.

What are reconsideration requests. A reconsideration request is a request to have Google review your site after you fix problems identified in a manual action or security issues notification. You would be notified of a manual action in Google Search Console.

Batches? Mueller said in a video when I asked him at 3:09 mark, “Sometimes what just happens is that the team works on this in batches and they’ll go through like one set of reconsiderations and then go through next set. And depending on how they batch things it might be by country or might be by kind of type of issue, those kind of things.”

Backlogs? I asked John Mueller if there was a backlog, because some in the industry feel there is a backlog and longer wait times to hear back after a reconsideration request was submitted. Mueller said he isn’t really aware of any backlog, and then explained that Google processes these in batches.

Why we care. It is good to know what to expect after submitting a reconsideration request. We still do not know exactly how long you need to wait for a response. Generally, security and malware responses happen fast, like within 24 to 48 hours. But manual actions related to spam and other tactics can take weeks to a few months to hear back on.

The post Google handles reconsideration requests in batches appeared first on Search Engine Land.

]]>