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bandar bola
seo consultant
SEO Rochester NY
automotive seo
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seo consultant
SEO Rochester NY
automotive seo
college football ticketsbandar bola
seo consultant
SEO Rochester NY
automotive seo
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seo consultant
SEO Rochester NY
automotive seo
college football ticketsbandar bola
seo consultant
SEO Rochester NY
automotive seo
college football ticketsbandar bola
seo consultant
SEO Rochester NY
automotive seo
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seo consultant
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college football tickets Barry Schwartz – Search Engine Land News On Search Engines, Search Engine Optimization (SEO) & Search Engine Marketing (SEM) Tue, 23 Apr 2019 20:28:12 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.10 Google confirms AJAX (i.e. XHR) calls consume crawl budget /google-confirms-ajax-i-e-xhr-calls-consume-crawl-budget-315816 Tue, 23 Apr 2019 15:05:23 +0000 /?p=315816 One more thing to look at if you need to optimize your crawl budget for the most efficient Googlebot crawl of your pages.

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In January 2017, Gary Illyes from Google published a document on the Google blog explaining how crawl budget works to webmasters and SEOs. He has now updated the document to make clear that AJAX (i.e. XHR) calls, can and will consume a site’s crawl budget.

 

The clarification. The update (in italics added here) reads, “Generally, any URL that Googlebot crawls will count towards a site’s crawl budget. Alternate URLs, like AMP or hreflang, as well as embedded content, such as CSS and JavaScript, including AJAX (i.e. XHR) calls, may have to be crawled and will consume a site’s crawl budget. Similarly, long redirect chains may have a negative effect on crawling.”

What is crawl budget? Google defines crawl budget as ※the number of URLs Googlebot can and wants to crawl.§ In short, crawl budget is ※taking crawl rate and crawl demand together.§? You can read more about it here.

Did anything change? No, Google just clarified that AJAX/XHR calls do consume crawl budget and that has always been the case.

Why we should care. Generally Google has said time and time again that crawl budget is not something to worry about for most webmasters and SEOs. Google will crawl most sites without an issue. Really large web sites that need to prioritize what Google crawls may want to double check their AJAX/XHR calls to verify if Google is crawling them and more importantly, if they want those calls to take up their site’s crawl budget.

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Google starts showing more images in web search results /google-starts-showing-more-images-in-the-web-search-results-315804 Tue, 23 Apr 2019 13:29:29 +0000 /?p=315804 It might be time for you to focus a bit more on image SEO.

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Multiple tools that track the Google search results have been showing an increase in the percentage of time that Google shows image results in the core web search results. The image search result box that is sometimes shown in the main search results is now showing up for 1/3rd of all queries according to some reports. SEOClarity published their data this morning showing “images in the Top 10 leaped from an approximately 24% occurrence to a 34% occurrence.” The increase has started around April 13.

What is the Google image box? You can see the image box for many types of queries where Google thinks you may be interested in seeing image search results. Here is an example for a search on [red roses]:

The data providers. As we said above, SEOClarity shared their data showing the spike in image search results showing up in Google. Here is their chart:

Mozcast data shows a similar trend:

As does RankRanger’s data:

Why we should care. Google has been hinting that SEOs should be focusing a bit more on image search over the past few months. Now with Google showing even more image search boxes in the main search results — Google Images may be another source of traffic to your web site that you don’t want to miss out on. Make sure to optimize your images for Google Image search!

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Google Posts can now highlight customer testimonials in some countries /google-posts-can-now-highlight-customer-testimonials-in-some-countries-315642 Fri, 19 Apr 2019 13:55:57 +0000 /?p=315642 Let your customers highlight your business with a new form of Google Posts.

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Google has?announced that Google Posts in select countries now supports the ability to highlight customer testimonials. Specifically reviews with 4 to 5 stars can showcase positive reviews left for your business.

“In some countries, Google My Business now provides suggested posts to help you showcase positive reviews. These posts are automatically suggested based on 4 or 5-star reviews recently left for your business,” the company posted on Twitter.

It is not clear which countries support this.

“In some countries, Google My Business will provide suggested posts to help you showcase positive reviews left for your business,” the company said. “You may get suggestions for new testimonials to post when you sign in to Google My Business, or via email notifications. These posts are automatically suggested based on 4 or 5-star reviews recently left for your business. You’ll be able to review and edit the post before publishing it.”

What it looks like. Here are some screen shots of what this feature looks like in search:

Why we should care. Google Posts are an excellent way to bring more visibility to your Google local listings in Google Maps and Google web search. It helps you showcase your business, highlight deals, new ideas, events and so much more. It is worthwhile for local businesses to check out Google Posts and now, with this new feature, you may be able to highlight your happy customers!

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Google: Google News indexing bug has been resolved /google-google-news-indexing-bug-has-been-resolved-315557 Wed, 17 Apr 2019 18:27:55 +0000 /?p=315557 Resolved: Google has resolved the issue with Google News not indexing some publisher's content.

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Google has posted on Twitter that they have fully resolved the Google News indexing bug that we reported on yesterday.

Google’s statement. Google said, “Indexing of news content has now been resolved. New content should be indexed as normal. Much of the content missed during the issue has been reindexed and the remaining will be reindexed in the next day or so. Our apologies for inconvenience, and we appreciate your patience.”

The tweet. Below are the posts on Twitter announcing the issue and confirming it was resolved a day later:

Why we care. If you have content published to Google News, you may have been impacted by this indexing bug and should take steps to make the content available elsewhere if that*s the case. Google has resolved the issue but it may take a day or so to see the full impact of this issue.

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Google adds short names and URLs to Google My Business listings /google-adds-short-names-and-urls-to-google-my-business-listings-315535 Wed, 17 Apr 2019 14:59:16 +0000 /?p=315535 The new feature has yet to be publicized by Google, but local guides like Mike Blumenthal report that it's already available to some verified business in Google My Business.

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Google My Business is now rolling out a feature to let businesses create a short name and short URL, according to a report?by Mike Blumenthal, a Local Guide for Google.?The feature is designed to give Google My Business accounts a simple way to make their profile on Google Business more accessible to potential customers.

Businesses can use the short URL on materials like business cards, posters, brochures, etc, in order to help customers easily find the business and leave reviews, access contact information, get directions and more.

The format for the URL is g.page/[yourcustomname] with a five-character requirement for the name. When users navigate to the short URL, they will be taken to the Google business listing in Google Maps.

What is a short name? A short name is a unique shorter name that is used to “represent your business name, brand, location or other description,” Google said. For example, you can use your business name with your location, like your city or neighborhood, Google said in its?help document.

Who can get a short name? Any verified business in Google My Business can create a short name, or a custom name. Keep in mind this feature is still rolling out, so not all business accounts will be have access yet.

How do I get a short name? From your computer you can sign in to Google My Business, then select the location you want to create a short name for. From the left hand side menu you can click the “Info” tab and then “Add profile short name.” From there, you can enter your short name with no less than five characters and no more than 32 characters. After applying, your short name will show as “Pending.”? When it*s ready, the short URL will show on your Business Profile.

From mobile, open the Google My Business app, select “Profile” and then “Add profile short name.” Simply save the changes and your short name will show as Pending until approved to display on your profile.

Note: For bulk users, short names must be claimed individually per listing.

What it looks like. Below is the Google My Business profile screen from Mike Blumenthal:

Why we should care. Many businesses use Google Maps to help their customers find them, learn more about their business and read their reviews. The next time a customer calls your business, you can direct them to g.page/yourshortname 每 making it much easier for people to learn about you and leave reviews on Google.

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Google investigating a new indexing bug 每 this time with Google News /google-investigating-a-new-indexing-bug-this-time-with-google-news-315494 Tue, 16 Apr 2019 20:01:11 +0000 /?p=315494 Oh no - another indexing related bug. But this one is limited to only a few Google News publishers.

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Google said they are investigating yet another indexing bug, this time with Google News content.

Unrelated to last week’s indexing bug. Google said this new indexing bug is “not related to last week’s indexing issue, which was resolved.” According to Google, the new bug is only impacting certain Google News publishers.

Publishers may recall last November’s?discovery issue with Google News, wherein publisher content wasn’t being indexed with relevant queries. Currently, it’s unclear if this new indexing bug is related.

Indexing few publishers. Google said this new indexing bug is only impacting a “limited number of publishers.”

Investigating now. Google also added that they are currently investigating the issue and will report back when they know more. “We’re actively diagnosing the news issue now,” Google wrote.

Why we should care. If you have content published to Google News, you may be impacted by this indexing bug and should take steps to make the content available elsewhere if that’s the case.

Google is working on solving the issue 每 but we’ll be on the lookout until then.

Postscript: Google has fixed the issue on April 17th.

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Does Google owe us more than just an apology over de-indexing? /does-google-owe-us-more-than-just-an-apology-over-de-indexing-315468 Tue, 16 Apr 2019 17:47:46 +0000 /?p=315468 Do we deserve more transparency from Google? Do we deserve more then jut an apology?

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There is an ecosystem in the world of the Internet. You have the content producers, you have advertisers and you have people searching for content. In this world, Google is the primary destination people go to search for content. Google can provide this service because they make money by letting advertisers show ads in their search results. At the same time, without the content producers creating content for Google to index and rank in their search results, Google would not have any place to show ads and make money. So when Google does things that upset the content producers, they are in a sense upsetting part of the overall Internet’s ecosystem.

Google’s recent de-indexing bug that lingered on for six-days or so and is now impacting some of their Search Console reports and tools is one example of where Google harmed the content producers and the overall ecosystem.

Based on some estimates, about 4% of the Google index was removed, causing many content producers to lose traffic, conversions and revenue.

Also, recently Google upset content producers when it forgot to inform us that it?stopped supporting rel=prev/next. Content producers spent tons of resources and time adding this markup to their site, only to find out that Google has not been respecting the directives that Google itself set. Again, content producers were upset with a Google mistake — a communication issue.

Let’s not forget the controversy around Google “stealing” traffic from publishers with the position zero or featured snippets position.

The list goes on and on.

‘We’re sorry’

Google apologized in the rel=prev/next issue. Google also apologized for the indexing bug from last week. Google didn’t want a portion of their index to vanish, they worked hard to fix it and technical bugs do happen. Google didn’t intentionally hide the rel=prev/next news, it was a mistake. Mistakes do happen both in terms of communication and engineering. So Google said they are sorry.

But is an apology enough??Do we, content producers, SEOs, webmasters, developers, etc. deserve more than just an apology from Google? Yes, we understand that Google is a free service, Google sends us traffic in exchange for letting Google index our sites. But when Google stops sending us traffic, either by mistake or on purpose, should we expect more from Google?

Transparency, now?

We at least should we expect more transparency from Google on these issues. For example, with the indexing bug, Google did apologize and kept us up to date on the status of the bug throughout the weekend and the rest of the week. But Google did not tell us about how big of an impact this was overall (i.e did this impact 4% of the Google index) or how much of an impact this was to our specific and individual sites. In fact, Google Search Console’s reporting tools are currently having issues on reporting the impact this indexing bug had on specific and individual sites.

Google’s John Mueller said in this video that Google has yet to do a postmortem that he said will include “what went wrong, the steps that lead to that, where we got lucky, where we got unlucky, where things ended up going even worse, and what the overall impact was,” he said.

“From my point of view, I first need to wait to see what they come up with and then it is a matter of is this something where we won*t be able to talk about the numbers or we would be able to talk about the numbers. What kind of numbers would be reasonable to mention. Those are kind of open questions there.”

Mueller said big people at Google are aware of the issue and discussing it. But what will happen? How will they “make it right” for content producers who are a critical part of the Google ecosystem? That is yet to be determined.

When I asked John Mueller if Google will apologize, he said, “I have no idea. I know there are lots of people involved.” But he added that “technical issues happen, they happen to all websites.” He said it is “kind of awkward for all sides.”

The questions I asked John start around the 4-minute mark into this video, which we have embedded below:

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De-indexing bug hits Google Search Console reports, tools /de-indexing-bug-hits-google-search-console-reports-tools-315427 Mon, 15 Apr 2019 14:49:35 +0000 /?p=315427 Don't trust the Google Search Console coverage and enhancement reports, nor the URL inspection tool until Google fixes ongoing indexing bugs.

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Just when we thought we were out of the woods with Google’s de-indexing bug — we are now seeing issues related to that bug within Google Search Console. Google confirmed Monday morning that the index coverage report and the enhancement reports were not updated and the Inspector might not reflect live status of the page. This is all related to the indexing bug according to Google.

What’s the issue? The new issue is that if you look at your Google Search Console reports, specifically the index coverage report and the enhancement reports, you may not see accurate data. Over the weekend SEOs were noticing huge drops in their index coverage within the coverage report. The thing was, the report was showing the issue after the de-indexing bug was already resolved. There were similar issues with the enhancement reports in Search Console as well.

In addition, the URL Inspection tool, which is the tool Google has been telling SEOs to go to in order to check the true status of a page being indexed, also may have issues. Google said the “URL Inspector might not reflect live status.”

Here are the tweets with Google’s announcement about these issues:

What do we do? For now, there is nothing for us to do about it. We can just wait for Google to fix the issues. But being aware that there are these issues in Google Search Console is important for us to all know.

When Google fixes the issue, Google will let us know and we will let you all know.

If you want to know if a page is in Google’s index, Google is now suggesting you use the site: command, that is until Google fixes the issues listed above.

Still not indexed? We are still seeing some reports from site owners that their sites are still not fully indexed. Google has said it does not index all pages on the web. So don’t expect Google to fully index your web site. But if you do believe there is an indexing issue, you can communicate that via the Google help forums over here.

Why it matters. Understanding there are reporting issues and delays is important for us to know. Understanding that the URL Inspection tool isn’t fully working as expected is also important. We should delay sending clients reports from Google Search Console until this is resolved. We can quote Google above when communicating to clients about the reporting delays.

Most importantly, do not panic if you see something weird today in the index coverage report and the enhancement reports or in the URL Inspection tool. Wait for Google to confirm it is resolved before being concerned about any potential issues.

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Google spotted testing version of GoogleBot that can render more content /google-spotted-testing-version-of-googlebot-that-can-render-more-content-315322 Fri, 12 Apr 2019 14:12:10 +0000 /?p=315322 Google may be able to fully crawl more advanced and modern web apps sooner than you thought.

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DeepCrawl discovered that Google is testing a new GoogleBot that can render the web like a modern Chrome browser.

We knew Google was looking to improve GoogleBot’s ability to render web pages using more advanced JavaScript or advanced web apps. Google developer advocate Martin Splitt has confirmed the test.

GoogleBot rendering more. Here is a screen shot from DeepCrawl showing what this new experimental GoogleBot can render, which is above Chrome version 69:

This is what the normal GoogleBot can render, similar to Chrome version 41:

Google confirmed. Martin Splitt from Google has confirmed on Twitter that this is indeed something Google is testing. Martin said “We’re testing things all the time and sometimes these experiments are visible.”

Why we should care. If GoogleBot is able to render web pages like a modern browser, SEOs, publishers and content producers won’t have to worry as much when building modern web apps. These web apps won’t need workarounds like dynamic rendering to get the content crawled, indexed and potentially ranking well in Google search.

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AMP to support custom JavaScript with amp-script /amp-to-supports-custom-javascript-with-amp-script-315293 Thu, 11 Apr 2019 18:38:41 +0000 /?p=315293 To be announced in more detail next week at the AMP Conference, Google is adding JavaScript support to AMP.

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Google announced Thursday that AMP will support custom JavaScript.

The announcement. The AMP Project team posted, “With ‘amp-script’, custom #JS can operate within AMP Documents,” and included a video showing it in practice.

A teaser. This is a teaser of what is to be announced at the upcoming AMP conference in Tokyo, Japan on April 17 and 18.

Malte Ubl, a principle engineer who works at Google mostly on the AMP project, will be giving the keynote at that event and joked, “Our Twitter account is stealing all the thunder from my keynote.”

Why we should care. JavaScript is not just one of the oldest languages for the web, it is almost one of the fastest growing. So now that AMP will support it, developers can more widely adopt AMP on their web applications and web sites.

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