What’s The One Thing That Keeps Searchers From Converting On Your Site?
There is an insidious voice speaking to your visitors from the moment they click through to your site. It camps in the back of their minds, setting...
Brian Massey
Brian Massey is the Conversion Scientist at Conversion Sciences and author of Your Customer Creation Equation: Unexpected Website Forumulas of The Conversion Scientist. Follow Brian at The Conversion Scientist blog and on Twitter @bmassey
6 Evolutionary Phases Of The Online Marketer
We online marketers can get a little full of ourselves. Those of us who strive to educate others about our craft can get preachy about the...
Five Ways To Flip Your Copywriting For Higher Conversion Rates
When faced with creating a conversion-focused SEO landing page, what should our copy focus on? There are so many things we can do — so many...
5 Simple Ways To Debug Your Google Analytics Installation
As you might guess, we QA a lot of Google Analytics installs. It is often a maddening task that makes you want to “gaq.” However, there...
Why You Should Give Some Of Your PPC Spend To A Conversion Optimizer
You may find the subject of this column a bit self-serving, since I am a conversion optimizer. Well, it is. But, I hope to provide some basic math...
TEES Your Visitors For Higher Conversion Rates
We model our online prospects with a number of different funnels, paths, flows and journeys. There is the classic AIDA sales funnel (Attention,...
If Your Landing Page Could Talk, What Would It Say?
I am a landing page. My job is to greet you when you click on ads, email links and social media posts. You will find me by scanning a QR code. You...
The Value Proposition Test: What Is Your Page’s Caption?
There is nothing more important to your search success than your value proposition. Go ahead. Click away. I know you probably don’t spend much...
4 Anti-Science Marketing Attitudes That Keep Us In The Stone Ages
Are we hiding from science? As I write this, we have all let our breath out having learned the outcome of a presidential election and countless...
Can You Really Increase Conversions By Decreasing Engagement?
Engagement is a magnetic “measure” of online effectiveness. You might call it an “engaging” metric. This is because it is a...
The E-commerce Product Video That Increases Revenue Per Visit
Which video recipe will make your cash register ring more often and more loudly? It was the end of a 12-hour video shoot. We had heard the same song...
3 Parts Of A Complete B2B Search Landing Page
The ellipsis, or “…” is a written construct that means “you fill in the missing part.” In a quote, it means...
Use Open Graph To Get Video Thumbnails Into Your Search Results
Joel Harvey is, among other things, the Video Scientist at Conversion Sciences. Over the past four years, he has developed video strategies for a...
How To Get Management Excited About Conversion Optimization
As search marketers, your job is to generate traffic. More traffic means more sales. As we become more wise to the math of conversion, we begin to...
5 Ways Conversion Takes Market Share Like Candy From A Baby
They are out there, and they are not nice. They seek to take food from the mouths of your children and to put your career at risk. They are your...
Advanced Landing Page Techniques: Searcher Personas
There are a million rules for search landing page design. You have to optimize the content and decide whether more stuff is better or worse for...
Hack Your Web Developer’s Questionnaire For Higher Conversion
I was recently asked by a prospect to help them complete a website design questionnaire, the document utilized by design firms that drives the design...
How To Design Your Website For Dollars, Not Your Ego
My partner Joel Harvey is fond of saying, “My favorite part of a design is the money.” He’s been part of many a web design project....
The Neuroscience Of Search & Conversion
The one thing all of your search traffic brings with it is a human brain. It’s easy to think that our search visitors aren’t coming with...
Four Things You Can Do With Inconclusive Split Tests
There is a certain sound a teenager makes when confronted with a choice they aren’t interested in making. It is a sonic mix of indecision,...