Rediscovering The Google AdWords Editor Keyword Opportunities Tool
Google’s Keyword Opportunities (Beta) tool is a gem of a keyword idea tool integrated into AdWords Editor. I recently rediscovered this tool...
Advanced Excel For PPC: How To Work With Match Types Using VBA Code
When working with AdWords Keyword reports downloaded from the Web interface, you may come across Keywords with their Match Types signified by special...
Advanced Excel For PPC: Using Regular Expressions To Add Dimensions To Data
Regular expressions are a powerful computing tool, with near-mythical status in some programming circles (here is one of my favorite online comic...
adCenter Updates Microsoft Advertiser Intelligence With Templates & Mobile Data
Microsoft adCenter recently launched an improved version of Microsoft Advertising Intelligence (MAI). MAI is a keyword research tool that helps...
New adCenter Metric Launched: Share of Voice
adCenter recently launched Share of Voice (SOV) metrics to their standard reports. SOV reporting helps advertisers optimize PPC campaigns by...
Getting Started With Microsoft Advertising Intelligence
Microsoft Advertising Intelligence (MAI) is one of the SEM tools most Advertisers don’t even know they wish they had. MAI provides API access...
Dictionaries, Grammar & Feeds: A Rules-Based Keyword Generation Approach For PPC
This article presents a rules-based approach for Keyword Generation using Dictionaries, Grammar, and Feeds. Essentially, Dictionaries define the...
adCenter Releases Features Aimed At Improving Advertiser Time-Efficiency
The adCenter team recently released some features aimed at improving Advertiser Time-Efficiency. These features are live right now, though they may...
How To Use The AdWords Search Term View To Optimize Keywords & Negatives
Optimizing Keywords and Negatives is a task I recommend to my clients that they do regularly. In this How To, I will include some real-world...
PPC Planning Matrix
One of the opportunities we have as Paid Search Marketing professionals is to help business people communicate their marketing ideas without...
Canonical Form: The Hidden Keywords In Paid Search
In this post, let’s look at the Canonical Form that Search Engines use behind the scenes when matching our paid keywords to actual user queries....
AdCenter Releases Support For Negative Exact Match Today
Microsoft adCenter today is releasing Negative Exact Match as part of the series of upgrades and improvements adCenter is delivering for its...
PPC Shop Tools: The Permutator
We use a number of PPC shop tools in our everyday work as PPC campaign managers; today, I’d like to focus on the PPC Permutator. We use the PPC...
An Easy-To Follow Method For Ad Optimization & Testing
Most of us in the PPC world know that testing ads is a great idea – almost necessary optimization work. There are plenty of articles around the...
Optimize For Conversions Using The AdWords Rotation Option
AdWords recently introduced a new feature to their Ad Rotation Settings called “Optimize for Conversions” (February, 2011). AdWords...
How To Use AdWords Broad Match Modifier: A MallowMayhem Example
So, you think you created a campaign structure that covers all the bases. You added broad, phrase, and exact match keywords with distinct keyword...
How To Add Custom Tracking To Google AdWords
Many advertisers use keyword level tracking in AdWords destination URLs. This allows your server to track the source of paid search traffic hitting...
How To Create High-Converting Landing Pages
In this post I present some intermediate level landing page optimization tactics. I toss in a couple of real-world scenarios and we will work from...