Rediscovering The Google AdWords Editor Keyword Opportunities Tool
Google’s Keyword Opportunities (Beta) tool is a gem of a keyword idea tool integrated into AdWords Editor. I recently rediscovered this tool...
Google’s Keyword Opportunities (Beta) tool is a gem of a keyword idea tool integrated into AdWords Editor. I recently rediscovered this tool...
When working with AdWords Keyword reports downloaded from the Web interface, you may come across Keywords with their Match Types signified by special...
Regular expressions are a powerful computing tool, with near-mythical status in some programming circles (here is one of my favorite online comic...
Microsoft adCenter recently launched an improved version of Microsoft Advertising Intelligence (MAI). MAI is a keyword research tool that helps...
adCenter recently launched Share of Voice (SOV) metrics to their standard reports. SOV reporting helps advertisers optimize PPC campaigns by...
Microsoft Advertising Intelligence (MAI) is one of the SEM tools most Advertisers don’t even know they wish they had. MAI provides API access...
This article presents a rules-based approach for Keyword Generation using Dictionaries, Grammar, and Feeds. Essentially, Dictionaries define the...
The adCenter team recently released some features aimed at improving Advertiser Time-Efficiency. These features are live right now, though they may...
Optimizing Keywords and Negatives is a task I recommend to my clients that they do regularly. In this How To, I will include some real-world...
One of the opportunities we have as Paid Search Marketing professionals is to help business people communicate their marketing ideas without...
In this post, let’s look at the Canonical Form that Search Engines use behind the scenes when matching our paid keywords to actual user queries....
Microsoft adCenter today is releasing Negative Exact Match as part of the series of upgrades and improvements adCenter is delivering for its...
We use a number of PPC shop tools in our everyday work as PPC campaign managers; today, I’d like to focus on the PPC Permutator. We use the PPC...
Most of us in the PPC world know that testing ads is a great idea – almost necessary optimization work. There are plenty of articles around the...
AdWords recently introduced a new feature to their Ad Rotation Settings called “Optimize for Conversions” (February, 2011). AdWords...
So, you think you created a campaign structure that covers all the bases. You added broad, phrase, and exact match keywords with distinct keyword...
Many advertisers use keyword level tracking in AdWords destination URLs. This allows your server to track the source of paid search traffic hitting...
In this post I present some intermediate level landing page optimization tactics. I toss in a couple of real-world scenarios and we will work from...