SEO for holiday shoppers
Here are a few tips to add to your SEO strategy to generate short-term wins during this holiday...
Dave Davies founded Beanstalk Internet Marketing, Inc. in 2004 after working in the industry for 3 years and is its active CEO. He is a well-published author and has spoken on the subject of organic SEO at a number of conferences, including a favorite, SMX Advanced. Dave writes regularly on Beanstalk's blog and is a monthly contributor here on Search Engine Land.
Here are a few tips to add to your SEO strategy to generate short-term wins during this holiday...
Contributor Dave Davies shares a case study that shows how smart internal link building and targeted SEO can have a significant impact on rankings...
With over 59% of websites using WordPress as a CMS, optimizing them to load quickly is a good idea. Contributor Dave Davies walks through key steps...
Contributor Dave Davies deconstructs a new Google patent that covers how machine learning can predict a ranking signal value when the value is...
Contributor and patent explorer Dave Davies reviews a recently-presented paper that suggests Google is grouping entities and using their...
Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help...
Contributor Dave Davies pulls key points from a newly awarded Google patent on related entities and points out the ranking benefits of strengthening...
Contributor Dave Davies explains the many layers and aspects of Google Voice Search and how to optimize your content for...
What does 2018 have in store for search marketers? Columnist (and time-traveler) Dave Davies pays a visit from the future to share what this year's...
Making big changes to your website structure? Columnist Dave Davies shares a data visualization method that can help you predict what effect your...
Looking for insights not easily gleaned through spreadsheets and raw data? Columnist Dave Davies explains how to use Gephi, a data visualization...
While general SEO wisdom is applicable if you're running a restaurant website, contributor Dave Davies digs into the details of the options available...
Hitting the search conference circuit this year? Columnist Dave Davies has tips and advice for making the most of the...
How might Google utilize reviews to improve their understanding of entities -- and produce more personalized search results? Columnist Dave Davies...
Even the most intelligent people can make decisions based on incorrect assumptions. Columnist Dave Davies breaks down three SEO myths that even...
In a follow-up to his last article, columnist Dave Davies explores a Google patent on guided purchasing, which describes how smartphone behaviors and...
Columnist Dave Davies does a deep dive into a recently granted Google patent that describes how your data and context could be used to influence your...
What defines quality content, and how can its value be quantified? Columnist Dave Davies reviews studies done on this topic and presents his...
It's February, and you know what that means -- the holidays are just around the corner! Okay, maybe not, but columnist Dave Davies explains why now...
Columnist Dave Davies explains a recent Google patent which hints at how the search engine processes entity information to answer questions. This can...