Why “Barnacle SEO” Is Making A Big Comeback In Local
Although I’d heard of “barnacle SEO” as a tactic at some of the early SEO conference networking events, the first real proponent of...
David Mihm
David Mihm is Director of Local Strategy at Moz, and the architect of Moz Local—a newly-released software product that distributes U.S. business listings to the primary local data aggregators and important local directories.
Local Search Complexity = SMB Frustration
In my role as president at GetListed.org, I sometimes receive emails from users asking why one local search engine or another is displaying an old...
8 Opportunities To Optimize Content Beyond Local Listings
Not to beat a dead horse, but as I said in my last column, I think 2009 was truly a watershed year for local search. Between Google’s introduction...
Year In Review: Local Search & Maps
While analysts and practitioners have been prognosticating the imminent arrival of local search for the last several years, 2009 was finally the year...
The “Other 20%” Of Local SEO: Advanced Ranking Factors
Last month, I highlighted 10 fundamentals of Local SEO, most of them involving techniques to ensure consistent, accurate business data at the major...
Blocking And Tackling: 10 Fundamentals Of Local SEO
We’ve reached the midpoint of fantasy football season, and in our SEMpdx league, my team is hanging on to a playoff slot by a thread. (Yes, I am...
Be Wary Of Call Tracking Numbers In Local Search
Call-tracking phone numbers are often hailed as a best practice strategy in paid search campaigns thanks to their ability to demonstrate a specific...
Thoughts On Categorization In Local Search
Properly categorizing your business at Google Maps is one of the most important Local Search Ranking Factors, as I mentioned in last month’s...
A Closer Look At Local Search Ranking Factors
I am continually amazed by, and thankful for, the efforts of the Local Search Ranking Factors panelists. The survey remains one of the most visited...
Local Search Marketing: More Than Just Google
From marketers to Wall Street analysts to the Department of Justice, everyone (even the general public) recognizes that Google is the 800-pound...
Do-It-Yourself SEO Advice For SMBs
In last week’s Small Is Beautiful column, Hanan Lifshitz posed the question “Do SMBs Still Need the Middleman to Advertise?”...
All Aboard The Twitter Train, SMBs!
Twitter has reached critical mass. Oprah’s recent announcement that she’d joined Twitter, and her near-instantaneous recruitment of...
Google’s Generic Local 10-Pack: Boon Or Bust For Small Business?
Last month, I moderated a fantastic session at Searchfest ’09 subtitled “Little Is the New Big.” But had our conference taken place...
March Madness Strategies For Small Businesses
Some of you may know that around this time every year, I come down with a serious case of NCAA Tournament fever. During the month of March, when...
Tips For Optimizing Your Local Business Listings, Courtesy of SMX West
In last month’s column, I highlighted the need for search marketers, search engines, and data providers to reach out to small business owners...
SMB’s Need More “Local” Outreach
(Business owners, if you’re looking for actionable advice, skip to the end) I spoke at a local Chamber of Commerce here in the Portland area...
Small Businesses, Get Into the Spirit of Giving!
“‘Tis better to give than to receive.” It’s a favorite refrain this time of year. Cynics might call it a clever advertising...
A Business Idea For Joe The Plumber: HyperLocal Blogging
The 2008 election is over and so, in all likelihood, are Samuel J. Wurzelbacher’s appearances on cable news shows. Wurzelbacher, better known...
Looking Back At “The Summer Of Local”
At the start of this summer, I wrote “it seems like Local has been rumored to be “the next big thing” in Search as many times as...
Evaluating Google’s Response To Mapspam Reports
Yesterday marked the two-month anniversary for the official “Report Spam on Google Maps” thread on the Google Maps Help Group. I thought...