SEO Should Not Be Held To An ROI Target — Here’s Why
Anyone who invests dollars into a marketing channel is expecting to see a return on investment (ROI) from that marketing channel. Those who invest in...
Don’t Overthink Semantic Markup – 5 Basic Types To Adopt First
Have you heard of semantic markup? Of course you have! Everyone’s talking about it. But why does it matter to search marketers? After all,...