4 ways to improve your value as a strategic SEO partner
Sometimes retaining clients is about more than doing great SEO work. Columnist Derek Edmond explains how to increase your value through improved...
Derek Edmond is a Managing Partner for KoMarketing, a B2B online marketing agency specializing in search, social media, and content marketing. With over 10 years experience, Derek has worked with a range of organizations from the Fortune 500 to venture-backed startups and small businesses.
Sometimes retaining clients is about more than doing great SEO work. Columnist Derek Edmond explains how to increase your value through improved...
Columnist Derek Edmond describes his company's method for keeping SEO and content marketing teams performing at a high level for the duration of an...
To ensure that you're providing content that aligns with business objectives, columnist Derek Edmond recommends basing your keyword strategy on...
Columnist Derek Edmond explains how to use data from Google Search Console to inform ongoing content marketing initiatives for greater search engine...
Although organic search can be very effective at supporting demand generation efforts within B2B organizations, columnist Derek Edmond notes that SEO...
You had big dreams for your content marketing initiatives — but unfortunately they've fallen flat. Columnist Derek Edmond shows how to assess why...
Columnist Derek Edmond reminds us that sometimes we get so busy with the execution of ongoing SEO tactics that we forget to step back and review the...
A key element in shaping your SEO program is understanding your competition. To illustrate this, columnist Derek Edmond takes us through a recent...
Mergers and acquisitions present unique opportunities and challenges for B2B search marketers. Columnist Derek Edmond explains how to plan and...
Structured data markup can improve search visibility, yet few websites use it. Columnist Derek Edmond provides tips for B2B marketers on how to get...
Though SEO tactics may come and go, the underlying principles behind them often remain...
It’s no secret that LinkedIn is widely considered one of the top social media platforms for B2B marketers. As illustrated in the fourth...
Here’s a painful truth: for B2B marketing success in fast-growth environments, inbound marketing only plays a small role in the process....
While B2B SEOs understand the value in content marketing initiatives, we sometimes fail to understand the level of content commitment required to...
Even though B2B marketing goals and objectives remain relatively consistent year to year, what’s changing are buyer expectations of marketing...
While discussing the changes in the search industry with a B2B marketing colleague earlier this month, he mentioned that many marketing professionals...
A recent article in BtoB Magazine highlights how marketing to the electronics engineering vertical is changing due to technological innovation and...
LinkedIn’s recent announcement about the redesign of LinkedIn Group pages has had me thinking much more about why B2B search marketers need to...
A few weeks ago, Marketing Land covered the release of an update to the Digital Marketing Depot 2013 B2B Marketing Automation Tools Buyer’s Guide....
Like many online marketing professionals, B2B marketers are obsessed with data. Technological innovation creates phenomenal opportunities for...