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Digital Marketing Depot – Search Engine Land News On Search Engines, Search Engine Optimization (SEO) & Search Engine Marketing (SEM) Thu, 18 Jul 2019 16:55:30 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.2 3 things every CMO should know about the creative production process /3-things-every-cmo-should-know-about-the-creative-production-process-319641 Thu, 18 Jul 2019 16:55:18 +0000 /?p=319641 The proliferation of digital marketing channels has resulted in an explosion of demand for content – designs, websites, ads, multimedia, etc. – from marketing teams. Marketing cycles have shortened dramatically, so marketers need to produce more content in less time. Regardless of what type of CMO you are, it’s never been more important to understand […]

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The proliferation of digital marketing channels has resulted in an explosion of demand for content – designs, websites, ads, multimedia, etc. – from marketing teams. Marketing cycles have shortened dramatically, so marketers need to produce more content in less time.

Regardless of what type of CMO you are, it’s never been more important to understand how all of this creative work comes together as a finished product. The time, effort and resources required adds up to a significant portion of both your headcount and budget.

This white paper from Ziflow outlines best practices on how to optimize your teams with a proper review and approval process which can help you eliminate inefficiencies, improve project delivery speeds, while ensuring quality. Visit Digital Marketing Depot to download “3 Things Every CMO Should Know About The Creative Production Process.”



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B2B Site Search Best Practices /b2b-site-search-best-practices-319477 Mon, 15 Jul 2019 17:13:59 +0000 /?p=319477 Are visitors looking for a needle in a haystack when they come to your website? Prospects and customers have an insatiable need for information. If they can’t find what they are looking for quickly and easily, they will stop looking and leave. That’s why personalized search results delivered with lightning speed are critical. Search is […]

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Are visitors looking for a needle in a haystack when they come to your website? Prospects and customers have an insatiable need for information. If they can’t find what they are looking for quickly and easily, they will stop looking and leave.

That’s why personalized search results delivered with lightning speed are critical. Search is the most popular site function for manufacturers, and the biggest indicator of a customer’s intent to purchase from distributors. The website is now a crucial priority that directly impacts business revenue.

Join us to learn how Acuity Brands — the largest manufacturer of lighting and lighting control systems in North America — completely rebuilt its search-led website in just five months. Andrew Crowder, VP of Enterprise Architecture – Web, will share his team’s strategy for executing on a critical imperative, with tips on planning, lessons learned, and what’s next for search.

  • How to plan and execute a large search-enabled site
  • Why machine learning, AI and a server-less environment are key to delivering quality content for every search use case, every time

Acuity Brands — the largest manufacturer of lighting and lighting control systems in North America — completely rebuilt its search-led website in just five months. Andrew Crowder, VP of Enterprise Architecture – Web, will share his team’s strategy for executing on a critical imperative, with tips on planning, lessons learned, and what’s next for search.

Register today for “B2B Site Search Best Practices: Giving Customers What They Need, When They Want It, “produced by Digital Marketing Depot and sponsored by Coveo.

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Untangling attribution’s web of confusion — a primer /untangling-attributions-web-of-confusion-a-primer-319264 Tue, 09 Jul 2019 17:04:42 +0000 /?p=319264 Advertisers, analysts, agencies and vendors can’t seem to agree on a common understanding of marketing attribution. This whitepaper eliminates confusion and cuts through the hype with a deep dive into three leading measurement approaches. Download Nielsen’s “Untangling Attribution’s Web of Confusion” whitepaper to: See how and why leading analysts aren’t on the same page. Get […]

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Advertisers, analysts, agencies and vendors can’t seem to agree on a common understanding of marketing attribution.

This whitepaper eliminates confusion and cuts through the hype with a deep dive into three leading measurement approaches. Download Nielsen’s “Untangling Attribution’s Web of Confusion” whitepaper to:

  • See how and why leading analysts aren’t on the same page.
  • Get a handle on key differences between marketing mix modeling, multi-touch attribution and TV attribution.
  • Understand the benefits and challenges of each approach.

Visit Digital Marketing Depot to download “Untangling Attribution’s Web of Confusion: A Primer for Marketers”.

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Search Marketing Benchmark Report for SaaS /search-marketing-benchmark-report-for-saas-319137 Fri, 05 Jul 2019 17:00:33 +0000 /?p=319137 The marketing and analytics teams at Directive constructed this comprehensive benchmark report including statistics from our 40+ SaaS clients in the year 2018. This report is designed to provide you with benchmark figures from search marketing efforts and how they can relate back to your department. Search marketing is not just about traffic and keywords, […]

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The marketing and analytics teams at Directive constructed this comprehensive benchmark report including statistics from our 40+ SaaS clients in the year 2018. This report is designed to provide you with benchmark figures from search marketing efforts and how they can relate back to your department.

Search marketing is not just about traffic and keywords, it is about meeting business objectives. Your team can compare where you are and shed light on any areas where there is a need to make adjustments.

Visit Digital Marketing Depot to download “Search Marketing Benchmark Report – SaaS Edition.”

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How to Build a Comprehensive Data Strategy /how-to-build-a-comprehensive-data-strategy-319008 Mon, 01 Jul 2019 16:58:50 +0000 /?p=319008 The phrase “garbage-in/garbage out” applies to virtually every initiative modern marketing and sales teams are working on today, including ABM, predictive, and marketing automation, to name a few. However, companies are struggling to make these programs a success because they don’t have a solid data foundation to build on. Join SiriusDecisions and Openprise experts as […]

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Live Webinar

The phrase “garbage-in/garbage out” applies to virtually every initiative modern marketing and sales teams are working on today, including ABM, predictive, and marketing automation, to name a few. However, companies are struggling to make these programs a success because they don’t have a solid data foundation to build on.

Join SiriusDecisions and Openprise experts as they share best practices in developing a comprehensive strategy to address data quality issues. Learn how to create a practical framework for managing your data and how to avoid common pitfalls that keep marketing and sales operations teams from achieving success

Register today for “How to Build a Comprehensive Data Strategy” produced by Digital Marketing Depot and sponsored by Openprise.



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How to develop content your target audience actually wants /how-to-develop-content-your-target-audience-actually-wants-318945 Thu, 27 Jun 2019 18:15:46 +0000 /?p=318945 In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content marketing doesn’t work as well as it used to, that it’s redundant and that there’s too much of it. But as long as we have the Internet, content is going to be the playing […]

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In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content marketing doesn’t work as well as it used to, that it’s redundant and that there’s too much of it.

But as long as we have the Internet, content is going to be the playing field for our sport. We need to focus on making better content. Not less, not more—just better.

In this issue of Agency Perspectives from Sharpspring, you’ll learn:

  • How to develop content your target audience actually wants
  • Tips on sharing and distributing content across relevant channels
  • How to use marketing automation to optimize your content

Visit Digital Marketing Depot to download “Mission Possible: Quality Content Marketing.”

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Compare 14 leading marketing automation platforms /compare-14-leading-marketing-automation-platforms-318754 Tue, 25 Jun 2019 17:01:34 +0000 /?p=318754 Marketing automation platforms form the backbone of marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size, budget and level of digital marketing sophistication. The more basic functions of marketing automation have become somewhat commoditized, so platform vendors mostly look to differentiate their […]

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Marketing automation platforms form the backbone of marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size, budget and level of digital marketing sophistication.

The more basic functions of marketing automation have become somewhat commoditized, so platform vendors mostly look to differentiate their platforms based on the ability to scale, as well as usability, ease of implementation and customer experience.

MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation platforms and the considerations involved in implementing this software in your business.

This 48-page report includes profiles of 14 leading B2B marketing automation vendors, capabilities comparisons and recommended steps for evaluating and purchasing. If you are a marketer looking to adopt a marketing automation software platform, you need to read this report. Visit Digital Marketing Depot to download your copy.



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7 steps to a successful website launch /7-steps-to-a-successful-website-launch-318622 Fri, 21 Jun 2019 17:03:33 +0000 /?p=318622 Whether it’s a campaign kickoff or a completely new site, how smoothly a website launch goes is a great barometer of your team’s overall efficiency. However, websites constantly launch late and over budget. With so much depending on website success, it’s important to make sure your marketing organization is both aware of common agile marketing […]

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Whether it’s a campaign kickoff or a completely new site, how smoothly a website launch goes is a great barometer of your team’s overall efficiency.

However, websites constantly launch late and over budget. With so much depending on website success, it’s important to make sure your marketing organization is both aware of common agile marketing challenges and how to overcome them.

Read this guide from Pantheon and learn:

  • 7 steps to a successful website launch
  • The development risks and repercussions stopping innovation
  • How to address scalability

Visit Digital Marketing Depot to download “A Marketer’s Guide to a Perfect Launch.”



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Creating landing pages that convert /creating-landing-pages-that-convert-318483 Wed, 19 Jun 2019 16:49:26 +0000 /?p=318483 If you’re looking to gather leads for your business, you need to have a landing-page strategy. Just like every other marketing tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build effective landing pages, then test and optimize them to maximize […]

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If you’re looking to gather leads for your business, you need to have a landing-page strategy. Just like every other marketing tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build effective landing pages, then test and optimize them to maximize conversion rates.

This guide from SharpSpring is written for any marketer looking to initiate or improve their landing page strategy. It will guide you through everything you need to know to allow you to create and optimize landing pages for your website.

Download your copy to find out:

  • What a landing page is and is NOT.
  • Planning & creating the perfect landing page.
  • Testing & optimizing: Why your landing pages are never “done.”

Visit Digital Marketing Depot to download “Creating Landing Pages That Convert.”

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What’s a CDP? Does your company need one? /whats-a-cdp-does-your-company-need-one-2-318131 Wed, 12 Jun 2019 17:05:42 +0000 /?p=318131 Gartner predicts that the average US adult will own more than six smart devices by 2020, making cross-device IDs and identity resolution — the ability to consolidate disparate sets of data into an individual profile — a critical need for marketing effectiveness. As the number of touch points in the customer journey expands, Customer Data […]

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Gartner predicts that the average US adult will own more than six smart devices by 2020, making cross-device IDs and identity resolution — the ability to consolidate disparate sets of data into an individual profile — a critical need for marketing effectiveness. As the number of touch points in the customer journey expands, Customer Data Platforms (CDPs) allow marketers to break down first-party customer data silos to unify and normalize contact information.

MarTech Today’s “Enterprise Customer Data Platforms: A Marketer’s Guide” examines the current market for enterprise customer data platforms (CDPs) and the considerations involved in implementing the software. This report answers the following questions:

  • What features do CDPs provide?
  • What trends are driving the adoption of CDPs?
  • Does my company need a CDP?

Also included in the report are profiles of 22 CDP vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing. Visit Digital Marketing Depot to get your copy.

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