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https://relativityseo.com/seo-services/ Digital Marketing Depot – Search Engine Land News On Search Engines, Search Engine Optimization (SEO) & Search Engine Marketing (SEM) Mon, 27 Jan 2020 20:54:24 +0000 en-US hourly 1 https://wordpress.org/?v=5.3.1 Build Brand Humanity by mastering empathy at scale /build-brand-humanity-by-mastering-empathy-at-scale-328301 Mon, 27 Jan 2020 17:10:00 +0000 /?p=328301 Learn how technology can help businesses forge more human connections between consumers and the brands they love.

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Live Webinar!

What is necessary to build and deliver memorable, human brand experiences? Braze commissioned two powerful studies conducted by Forrester Consulting to dig deeper into this important topic.

Join guest speaker Dipanjan Chatterjee, VP and Principal Analyst at Forrester, and Sara Spivey, CMO at Braze, as they discuss the latest Brand Humanity research findings. You will learn what actions businesses can take to express brand humanity, and which skills and tools brilliant brands rely on to deliver memorable experiences that produce tangible results.

Learn how human communication can lead to demonstrably better business results. Register today for “Build Brand Humanity by Mastering Empathy at Scale,” presented by Braze.



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9 pitfalls to scaling content and how to avoid them /9-pitfalls-to-scaling-content-and-how-to-avoid-them-328187 Thu, 23 Jan 2020 18:48:00 +0000 /?p=328187 Are you struggling to keep a steady flow of on-topic, on-brand content?

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As more companies start to see the value of content marketing, the pressure is on to scale up production and keep up with the competition. Some expand too quickly and experience growing pains. Some common themes include:

Download this eBook from CopyPress and discover the top nine issues these clients face when failing to scale their enterprise content and to solve them. Topics include:

  • Managing the diminishing returns of content at volume
  • Managing QA to keep things from slipping through the cracks
  • Managing brainstorming burnout

Visit Digital Marketing Depot to download“9 Pitfalls to Scaling Enterprise Content and How to Avoid Them,” from CopyPress.

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Google is hogging half your traffic–Learn how to get it back /google-is-hogging-half-your-traffic-learn-how-to-get-it-back-327867 Fri, 17 Jan 2020 18:35:00 +0000 /?p=327867 Our experts will show you the proactive steps you can take today to recover traffic lost to Zero-Click searches.

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Last November, Rand Fishkin shocked the search marketing world at SMX East by proving that Google has turned from being everyone’s friend (and largest traffic source) to become everyone’s competitor. Not only are more than 50% of Google searches now ending without an organic click — Google is using YOUR content to keep users away from your website, resulting in growing losses for you in both revenue and leads.

With Google’s BERT algorithm threatening to cause even more Zero-Click losses for websites and Google progressively using more paid real estate for Shopping, Travel and Job ads, this topic is both urgent and of critical importance to websites experiencing traffic losses.

Join our webinar as our Google experts show you the proactive steps you can take today to recover traffic lost to Zero-Click searches. Register today for “Google is Hogging Half Your Traffic: How to Get It Back,” presented by Longtail UX.

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Up your email marketing game in 2020 /up-your-email-marketing-game-in-2020-327626 Wed, 15 Jan 2020 17:00:00 +0000 /?p=327626 Explore emerging elements and trends for email marketers. Join us for this live webinar on Thursday, January 23, 2020 at 1:00 pm EST.

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Live Webinar!

Email optimization and deliverability go hand-in-hand when it comes to sending emails, and that’s why MarTech Today created the very first resource for marketing professionals that encompasses the elements of both. The Periodic Table of Email Optimization and Deliverability is a comprehensive resource designed to guide you through the different elements required to keep your emails out of the spam folder and in front of your subscribers.

Explore this new resource with its architect, Jennifer Cannon, Senior Editor at MarTech Today, and April Mullen, Director of Strategic Insights at SparkPost, co-founder of Women of Email during this free webinar. They’ll be taking a look at some of the emerging elements and trends that brands and email marketers need to embrace in 2020, including:

  • What you need to know about BIMI (Brand Indicators for Messaging Identification)
  • Artificial Intelligence vs Machine Learning for email marketers
  • How Voice Assistants will play into how email marketers develop emails this year
  • Compliance — what you need to know about GDPR, CCPA and maintaining a compliant data set
  • The impact of AMP for Email on brands’ email marketing efforts

Don’t miss it! Register today for Emerging Elements for Email Marketers in 2020 from the Periodic Table of Email and Deliverability.

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The state of retail media in 2020 /the-state-of-retail-media-in-2020-327369 Thu, 09 Jan 2020 19:25:26 +0000 /?p=327369 Online retail is evolving, and quickly. Join us on Thursday, January 16th, for this live webinar and learn how retail brands can survive and thrive in 2020.

The post The state of retail media in 2020 appeared first on Search Engine Land.

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Consumers everywhere now favor online marketplaces, not Google, when beginning a product search. Amazon recently overtook its rival when it comes to where shoppers start their customer journeys. This shift shows no signs of stopping. Where brands once sold to retailers via wholesale, they now compete for visibility on retail platforms. Success depends on both organic and paid advertising.

With so much change afoot, what exactly is the state of retail media in 2020? To find out, Crealytics interviewed 100 executives from leading retail brand manufacturers in the U.S.

Join Crealytics founder and CEO Andreas Reiffen and Search Engine Land’s Ginny Marvin as they discuss how leading retail brands can survive – and thrive – in the era of online marketplaces.

Don’t miss this webinar! Register today for “The State of Retail Media: Learnings from 100 Retail Brand Executives,” presented by Crealytics.

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2020 Outlook for AI in B2B Marketing /2020-outlook-for-ai-in-b2b-marketing-327222 Mon, 06 Jan 2020 18:19:27 +0000 /?p=327222 Discover the top trends in AI use cases for marketing. Join us on Thursday, January 9th, for this live webinar.

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Live Webinar!

Artificial Intelligence (AI) is one of the most promising, but misunderstood and underutilized technologies in B2B marketing. That’s despite the fact that there are real, practical ways modern marketers are using AI in their account-based marketing programs. From hypertargeting to personalization and creative optimization, AI is making its way into the marketer’s standard toolkit.

Join Jessie Johnson, Research Director at Forrester/SiriusDecisions, and Gil Allouche, CEO of Metadata.io, as they discuss the increasing use of AI in marketing. You’ll hear about the practical applications of AI in marketing functions, as well as the real results companies are getting by using AI in their marketing programs.

Register today for “2020 Outlook for AI in B2B Marketing,” presented by Metadata.io.



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How to create content your target audience actually wants /how-to-create-content-your-target-audience-actually-wants-326999 Fri, 27 Dec 2019 18:00:00 +0000 /?p=326999 Content pollution is real. Are you part of the problem?

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In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content marketing doesn’t work as well as it used to, that it’s redundant and that there’s too much of it.

But as long as we have the Internet, content is going to be the playing field for our sport. We need to focus on making better content. Not less, not more—just better.

In this issue of Agency Perspectives from Sharpspring, you’ll learn:

  • How to develop content your target audience actually wants
  • Tips on sharing and distributing content across relevant channels
  • How to use marketing automation to optimize your content

Visit Digital Marketing Depot to download “Mission Possible: Quality Content Marketing.”

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The secret formula for determining a marketing budget /the-secret-formula-for-determining-a-marketing-budget-4-326818 Thu, 19 Dec 2019 17:40:00 +0000 /?p=326818 Balancing tools, time and resources to hit the magic number.

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Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you know if what you’re doing is working?

Lou Covey, principal of Footwasher Media Agency, has decades of experience helping clients hit that marketing budget “sweet spot.” In this Agency Perspective from SharpSpring, he shares two simple equations that can take a lot of the guesswork out of the budgeting process. Get it now to learn:

  • How to use these equations for your own marketing efforts.
  • Why it’s important to factor in more than just expenditures.
  • How much you should be spending to ensure steady growth.

Visit Digital Marketing Depot to download “The Secret Formula for a Marketing Budget.”

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Stop struggling to sell SEO services /stop-struggling-to-sell-seo-services-2-326629 Tue, 17 Dec 2019 18:33:00 +0000 /?p=326629 Successfully selling SEO requires knowing a bit about the industry, as well as a potential client’s pain points.

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At its core, SEO is a solution sale. You’re not just promoting an existing product; instead, you’re actively trying to remedy those pain points with the product itself. Ensuring clients know the value of SEO is key to closing a sale.

This guide from Boostability outlines three reasons why a client might be hesitant to commit to an SEO campaign and what you can do to assuage those worries. Using the strategies outlined in this guide can help you close the sale with clients of all sizes and from a wide variety of industries.

Learn more. Visit Digital Marketing Depot to download “Why You Struggle to Sell SEO.”

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Planning and creating the perfect landing page /planning-and-creating-the-perfect-landing-page-3-326464 Fri, 13 Dec 2019 19:36:00 +0000 /?p=326464 Landing pages can make or break your digital marketing. Learn how to create landing pages that convert.

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If you’re looking to gather leads for your business, you need to have a landing pages strategy. Just like every other marketing tactic, this can be done well or it can be done poorly. In order to see the greatest return on their investment, businesses need to build effective landing pages, and then test and optimize them in order to maximize conversion rates.

This guide from SharpSpring is written for any marketer looking to initiate or improve their landing page strategy. It will guide you through everything you need to know to allow you to create and optimize landing pages for your website.

Download your copy to find out:

  • What does a great landing page look like?
  • Seven elements of a high-converting landing page
  • Testing & optimizing: Why your landing pages are never “done.”

Visit Digital Marketing Depot to download “Creating Landing Pages That Convert.”

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