Digital Marketing Depot – Search Engine Land News On Search Engines, Search Engine Optimization (SEO) & Search Engine Marketing (SEM) Tue, 17 Sep 2019 17:21:58 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.3 Call tracking demystified for search marketers /call-tracking-demystified-for-search-marketers-322245 Tue, 17 Sep 2019 17:20:22 +0000 /?p=322245 Join Search Engine Land's Greg Sterling this Thursday, September 19, at 1:00 PM ET (10:00 AM PT) for this live webinar.

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Call tracking and analytics are rapidly evolving to provide in-depth call data that can help optimize search marketing performance. In today’s competitive marketing environment, it’s critical to know how to use tools like dynamic number insertion and call attribution to understand which search, social and display ads are working.

Join Search Engine Land’s Greg Sterling and Invoca’s Stacey Watkins from as they show you how to surface rich call data and close the online/offline marketing gap. You’ll learn how to:

  • Track and attribute calls to paid search, social, display, emails and landing pages
  • Unify data across multiple sources to create rich caller profiles
  • Analyze phone conversations for insights into call drivers, behavior and outcomes
  • Push call intelligence to your marketing stack for automation, analysis, optimization and more

Register today for “Call Tracking Demystified: Uncovering New Opportunities for Digital Marketers,” produced by Digital Marketing Depot and sponsored by Invoca.

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The secret formula for determining a marketing budget /the-secret-formula-for-determining-a-marketing-budget-3-322031 Fri, 13 Sep 2019 17:00:18 +0000 /?p=322031 Balancing tools, time and resources to hit the magic number.

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Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you know if what you’re doing is working?

Lou Covey, principal of Footwasher Media Agency, has decades of experience helping clients hit that marketing budget “sweet spot.” In this Agency Perspective from SharpSpring, he shares two simple equations that can take a lot of the guesswork out of the budgeting process. Get it now to learn:

  • How to use these equations for your own marketing efforts.
  • Why it’s important to factor in more than just expenditures.
  • How much you should be spending to ensure steady growth.

Visit Digital Marketing Depot to download “The Secret Formula for a Marketing Budget.”

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Compare 19 top SEO tools and platforms /compare-19-top-seo-tools-and-platforms-2-321831 Wed, 11 Sep 2019 17:28:30 +0000 /?p=321831 Let MarTech Today's 'Enterprise SEO Platforms: A Marketer’s Guide' help you make the informed choice.

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Over the years, Google’s search engine results page (SERP) has evolved from 10 simple blue links to a more dynamic view with Sponsored Ads at the top of the page, and more than 20 other SERP elements. While this makes the Google SERP more advertiser- and user-friendly, it means that the top organic search results appear further down the page and SEO marketers need to work harder than ever to get their content seen.

Many digital marketers now use some form of SEO Tool, be it free or paid, to help analyze and improve their SERP rankings. MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for SEO platforms and the considerations involved in implementing this software into your business.

This 64-page report includes profiles of 19 leading SEO tools, vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Visit Digital Marketing Depot to download “Enterprise SEO Platforms: A Marketer’s Guide.”

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Call Tracking Demystified: Uncovering new opportunities for search marketers /call-tracking-demystified-uncovering-new-opportunities-for-search-marketers-321660 Mon, 09 Sep 2019 17:07:00 +0000 /?p=321660 Live Webinar: Thursday, September 19, at 1:00 PM ET (10:00 AM)

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Live Webinar

Mobile-first strategies have dramatically increased click-to-call campaigns and spurred millions of phone calls to businesses of all sizes. How is your business responding? Are you simply counting calls or capturing vital caller data that can drive targeted, relevant digital marketing campaigns?

Call tracking and analytics are rapidly evolving to provide in-depth call data that can help optimize marketing performance and expand your audience reach. Join our call tracking and analytics experts as they show you how to surface rich call data and close the online/offline marketing gap. You’ll learn the differences between basic and advanced call tracking techniques, and where your company’s call strategies can benefit from automation.

Register today for “Call Tracking Demystified: Uncovering New Opportunities for Digital Marketers,” produced by Digital Marketing Depot and sponsored by Invoca.

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Best Practices for Implementing & Optimizing Marketing Automation Technology /best-practices-for-implementing-optimizing-marketing-automation-technology-321431 Thu, 05 Sep 2019 16:59:11 +0000 /?p=321431 Live Webinar: Tuesday, September 17, at 1:00 PM ET (10:00 AM)

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Marketing, and the way brands engage with their customers, is changing every aspect of business today. Marketing automation – the tools that enable marketing and sales organizations to scale and personalize their campaigns – is at the center of this digital transformation. But marketing automation is much more than just software. Marketing automation is a strategy.

Join Adobe’s Adrienne Whitten and Lizzy Ragno as they explain how marketing automation strategies can drive improvements in lead management, customer relationships and bottom-line results. We’ll share best practices for choosing and using marketing automation tools to empower your organization to join the digital revolution and not be left behind.

Register now for “Best Practices for Implementing & Optimizing Marketing Automation Technology.”

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Learn techniques to leverage customer reviews into search best practices. /learn-techniques-to-leverage-customer-reviews-into-search-best-practices-321349 Tue, 03 Sep 2019 17:16:43 +0000 /?p=321349 Join us this Thursday, September 5 at 1:00 PM ET (10:00 AM PT) for this live webinar.

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Live Webinar!

Customer ratings and reviews have become a critical brand marketing tool. In fact, 88% of consumers now trust online reviews as much as personal recommendations, and 95% say that online reviews influence their buying decisions.

But how do you turn customer reviews into customer insights? And how can you apply those insights to your overall marketing strategy to improve reputation and create a compelling customer experience that builds brand loyalty?

Join our data science and review management experts this Thursday as they show you how to identify and use customer sentiment at scale to make improvements to both the in-store and online experience. You’ll learn:

  • Techniques to leverage long-tail reviews into search best practices.
  • Tips to analyze review sentiment at scale in order to identify in-store concerns at the national or local level.
  • How AI can evaluate review phrases, words and sentiment to improve marketing effectiveness.

Register now for “From Customer Review to Customer Insight: Best Practices in AI and Sentiment Analysis,” produced by Digital Marketing Depot and sponsored by Chatmeter.

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The trouble with automation and Google Ads /the-trouble-with-automation-and-google-ads-321231 Thu, 29 Aug 2019 17:04:45 +0000 /?p=321231 Is paid search automation right for your business?

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Over the past few years, Google has made a serious push for automation with Smart Shopping campaigns, automated bid strategies, and more. On the surface, these fix-it-and-forget-it solutions seem perfect for advertisers who don’t have a lot of time to devote to campaign management. Are these strategies all they’re cracked up to be – or should advertisers avoid them altogether?

In this whitepaper, Omnitail takes a look at the most common types of campaign automation, lists their pros and cons, and guides you to the solution that’s right for you and your business.

Visit Digital Marketing Depot to download “Can’t Trust The Machines: The Trouble With Automation and Goolgle Ads.”

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Choosing a CMS /choosing-a-cms-321067 Mon, 26 Aug 2019 17:22:41 +0000 /?p=321067 Read this step-by-step guide to finding the right system for your
organization’s needs.

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With the current pace of technological innovation, customers are demanding more out of their digital experiences. They now expect personalized and seamless experiences across all of their devices. That means delivering relevant content wherever they are, and whenever they want it.

Companies need a CMS that allows them to turn great ideas into reality quickly, and meet rapidly changing market demands. The market for CMS solutions, however, is vast and complicated. There’s no perfect solution, so the key is finding a CMS that’s going to fit your unique needs and specific business goals.

This guide from Magnolia is here to help you do that by breaking down the selection process from beginning to end. Visit Digital Marketing Depot to download “Choosing a CMS: The Ultimate Guide.”



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From Customer Review to Customer Insight: Best Practices in AI and Sentiment Analysis /from-customer-review-to-customer-insight-best-practices-in-ai-and-sentiment-analysis-320943 Wed, 21 Aug 2019 18:00:04 +0000 /?p=320943 Live Webinar: Thursday, September 5 at 1:00 PM ET (10:00 AM PT)

The post From Customer Review to Customer Insight: Best Practices in AI and Sentiment Analysis appeared first on Search Engine Land.

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Customer ratings and reviews have become a critical marketing tool. In fact, 88% of consumers now trust online reviews as much as personal recommendations and 95% say that online reviews influence their buying decisions.

But how do you turn customer reviews into customer insights? And how can you apply those insights to your overall marketing strategy to improve reputation and create a compelling customer experience that builds brand loyalty?

Join our data science and review management experts as they show you how to identify and use customer sentiment at scale to make improvements to both the in-store and online experience. You’ll hear the latest trends in artificial intelligence (AI) and how sentiment analysis tools can help you respond to customer needs in a more targeted, personalized way.

Register today for “From Customer Review to Customer Insight: Best Practices in AI and Sentiment Analysis,” produced by Digital Marketing Depot and sponsored by Chatmeter.



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Busting email marketing myths /busting-email-marketing-myths-320823 Mon, 19 Aug 2019 17:04:14 +0000 /?p=320823 Common myths behind deliverability, subject lines, and send cadence.

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Email marketing campaigns are only effective when messages reach inboxes. And then, even if your email makes it to the inbox, will it be opened and read?

Best practices for successful inbox placement and open rates have evolved over the years, leading to an abundance of new and old myths surrounding deliverability, subject lines, and send cadence. Each of these areas impacts whether your recipients ever see your messages, because an email can be accepted by an ISP but still end up in the spam folder.

ISPs aren’t likely to provide guides to deliverability and their spam filters anytime soon, so Oracle’s Bronto set out to bust some of the common myths about what matters most to email marketers: Getting your emails opened.

Visit Digital Marketing Depot to download “Busting Email Marketing Myths.”



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