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https://relativityseo.com/seo-services/ Digital Marketing Depot – Search Engine Land News On Search Engines, Search Engine Optimization (SEO) & Search Engine Marketing (SEM) Wed, 27 May 2020 01:12:08 +0000 en-US hourly 1 https://wordpress.org/?v=5.4.1 Sonic Branding: Leverage the power of audio in your marketing strategy /sonic-branding-leverage-the-power-of-audio-in-your-marketing-strategy-335180 Tue, 26 May 2020 17:10:00 +0000 /?p=335180 Learn how sound can play an important role in differentiating your brand from competitors.

The post Sonic Branding: Leverage the power of audio in your marketing strategy appeared first on Search Engine Land.

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You know how important it is to consistently use on-brand visual marketing materials, and how to create them. The same goes for leveraging effective audio and building a sonic marketing strategy. Let experts in audio-specific branding, analytics and distribution explain why sound matters and how to incorporate it into your ad campaigns.

Join Damian Scragg, general manager of Veritonic, Colleen Fahey, US managing director for Sixiéme Son, and founder and president of Adsonica, William Agush as they share their insights about audio marketing and how sound can play an important role in differentiating your brand from competitors.

In this webinar, you’ll learn how to:

  • Explore the possibilities of audio marketing, which includes sonic branding
  • Identify the inherent benefits and measurable data points of utilizing sound in marketing
  • Recognize opportunities to distribute banner ads that build brand identity through sonic marketing

Register today for “Sonic Branding: Leverage the Power of Audio In Your Marketing Strategy,” presented by Adsonica.

The post Sonic Branding: Leverage the power of audio in your marketing strategy appeared first on Search Engine Land.

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How to survive in a “Zero-Click Searches” world /how-to-survive-in-a-zero-click-searches-world-334849 Mon, 18 May 2020 17:00:00 +0000 /?p=334849 For 51% of all searches performed, Google fails to deliver a click to any
external website.

The post How to survive in a “Zero-Click Searches” world appeared first on Search Engine Land.

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In 2019, companies dependent on search traffic were shocked to find out that, for 51% of all searches performed, Google fails to deliver a click to any external website. The data behind the growing number of these “Zero-Click Searches” prompted preeminent search expert Rand Fishkin to proclaim that Google is now undeniably “everyone’s competitor” in search.

After all, with 51% less potential traffic, websites receive 51% less revenue and leads. This is a colossal — yet under-recognized — problem for all websites that survive off their ability to generate measurable value.

This white paper from  Longtail UX will show that the solution to this new “Zero-Click Google World” is to create landing pages that serve longtail search better than Google can. Proof will be shown that, in cases where the landing page is of high-enough quality, Google continues to deliver the traffic, revenue, and leads to websites just as it did in 2004.

Visit Digital Marketing Depot to download “Growth Marketing Automation in a Zero-Click Google World,” from Longtail UX.

The post How to survive in a “Zero-Click Searches” world appeared first on Search Engine Land.

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Compare ad management tools for Google Shopping, Amazon, and more /compare-ad-management-software-for-google-shopping-amazon-and-more-331686 Thu, 14 May 2020 19:55:00 +0000 /?p=331686 Digital commerce advertising is experiencing dramatic growth and change. Learn about the latest trends, opportunities and challenges.

The post Compare ad management tools for Google Shopping, Amazon, and more appeared first on Search Engine Land.

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As the websites of retailers like Amazon, Walmart and Target become not only distribution channels, but also marketing channels, many campaign management software vendors are adding functionality that allows marketers to extend their campaigns to these new platforms.

MarTech Today’s “Digital Commerce Advertising Management Platforms – For Amazon, Google Shopping and Beyond examines the market for digital commerce advertising management platforms and the considerations involved in implementation. The 56-page report reviews this growing market, plus the latest trends, opportunities and challenges.

Also included in the report are profiles of 19 digital commerce advertising management platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

If you’re considering tools for digital commerce campaign management, this report can help you your next steps. Visit Digital Marketing Depot to download “Digital Commerce Advertising Management Platforms – For Amazon, Google Shopping and Beyond.”

The post Compare ad management tools for Google Shopping, Amazon, and more appeared first on Search Engine Land.

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What to Expect When Migrating Marketing Automation Platforms /what-to-expect-when-migrating-marketing-automation-platforms-334437 Thu, 07 May 2020 18:00:00 +0000 /?p=334437 Don’t let FUD keep you chained to a marketing automation platform that’s no longer a fit!

The post What to Expect When Migrating Marketing Automation Platforms appeared first on Search Engine Land.

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Many marketing leaders are evaluating whether or not their current technology stack provides the right foundation for their marketing strategy. Often, those contemplating a move fear that migrating to a new marketing automation platform will jeopardize their ability to drive revenue. While this is a valid concern, you can keep your revenue engine humming while making the move to a platform that’s right for your business now (and into the future). 

In this webinar, experts Carlos Hidalgo, Chief Strategy Officer at DemandGen, and Shauna Wager, Head of Customer Success at DemandGen, share stories of how leading companies like Centurylink, Global Atlantic, and EFI have successfully made the move and dig into important topics like:

  • Signs it may be time for your organization to make a move
  • Tips for evaluating potential vendors
  • What to expect along the migration journey
  • Proven best practices for minimizing business disruption
  • How to deliver quick wins and demonstrate ROI to key stakeholders

Don’t let your current marketing automation platform hold you back. Register today for “What to Expect When Migrating Marketing Automation Platforms,” presented by Adobe.

The post What to Expect When Migrating Marketing Automation Platforms appeared first on Search Engine Land.

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How Marketing Teams Can Create Order During A Time Of Chaos /how-marketing-teams-can-create-order-during-a-time-of-chaos-334099 Fri, 01 May 2020 19:05:00 +0000 /?p=334099 Learn how to develop a new strategy for how your business can emerge stronger from today’s challenges.

The post How Marketing Teams Can Create Order During A Time Of Chaos appeared first on Search Engine Land.

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Live Webinar!

Project and resource management has never been more critical than it is during this challenging business environment. Finding ways to collaborate, plan and prioritize is vital, and teams need to be equipped with the skills needed for that kind of transformation. The marketing team at T-Mobile recently transformed their own work process to keep up with the rapid pace of change, and to be more effective in managing multiple marketing campaigns at once.

Join Dana Hawkins, Marcom Program Manager and Ilona Yeremova, Sr. Manager, MarCom Business Operations at T-Mobile, to discuss how they pivoted to build efficiencies and secure the future of work at T-Mobile. You’ll learn how to:

  • Evaluate challenges and prioritize the work you’re doing now to meet business needs
  • Identify opportunities to collaborate and to apply creative thinking to your projects
  • Automate work and projects to demonstrate compliance and free up more time for creativity

Register today for “How Marketing Teams Can Create Order During A Time Of Chaos,” presented by Workfront.

The post How Marketing Teams Can Create Order During A Time Of Chaos appeared first on Search Engine Land.

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Deliver compelling digital experiences to modern users /deliver-compelling-digital-experiences-to-modern-users-333757 Mon, 27 Apr 2020 19:00:00 +0000 /?p=333757 Consumers are demanding companies deliver on their ever-increasing expectations: seamless experiences and innovative, engaging touchpoints across every channel and device.

The post Deliver compelling digital experiences to modern users appeared first on Search Engine Land.

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Live Webinar!

More than half of businesses around the globe struggle to deliver on customer expectations for digital experiences.  As a result, customers often look elsewhere and reward those companies that provide engaging digital experiences with their loyalty.

Join us for this webinar to learn more about:

  • How your company’s digital experience maturity compares to the competition, with recent benchmark data
  • How to secure executive buy-in and align digital experience goals with company goals
  • Technology to simplify the creation, deployment, management, and extension of digital experience capabilities
  • The experiences of companies who have built successful digital experiences; how they did it and the benefits they are seeing

Register today for “Delivering Compelling Experiences to Modern Users,” presented by Progress.

The post Deliver compelling digital experiences to modern users appeared first on Search Engine Land.

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Marketing In A Fully Digital World: 5 Tips to Ensure Your MarTech is Ready /marketing-in-a-fully-digital-world-5-tips-to-ensure-your-martech-is-ready-333539 Thu, 23 Apr 2020 18:00:00 +0000 /?p=333539 Are you getting the most out of the platforms you currently have?

The post Marketing In A Fully Digital World: 5 Tips to Ensure Your MarTech is Ready appeared first on Search Engine Land.

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There is a continuous need for better targeting and personalization. But how do we scale for the future and manage the unexpected?

Join Adobe and Verticurl for this webinar where they break down how marketing automation platforms work and what features are most useful in addressing future business needs, including:

  • How flexible is the platform to manage new integrations?
  • Are you getting the most out of the platforms you currently have?
  • How would migrating to a new platform affect resources and time, as well as your budget?

Learn what to expect when embarking on a marketing automation platform migration project. Register today for “Marketing In A Fully Digital World: 5 Tips to Ensure Your MarTech is Ready,” presented by Adobe.

The post Marketing In A Fully Digital World: 5 Tips to Ensure Your MarTech is Ready appeared first on Search Engine Land.

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CDP Pro Tips: How to Create a 360° Customer View /cdp-pro-tips-how-to-create-a-360-customer-view-333003 Wed, 15 Apr 2020 17:00:00 +0000 /?p=333003 Join our expert panel as they sort fact from fiction to tell you what you need to know, including best practices in scoping out the data you need to get up and running.

The post CDP Pro Tips: How to Create a 360° Customer View appeared first on Search Engine Land.

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Everyone wants that elusive 360° view of their prospects and customers — but it’s harder to achieve than you think. Nearly 60% of marketers surveyed say the biggest obstacle to their marketing success is creating a single customer view. Sound data unification and data quality processes are critical for a successful CDP initiative.

Yet the CDP space is like the Wild West, with more than 60 vendors vying for a projected $1 billion in potential revenue. How can you accurately assess your company’s data needs to find the right CDP partner?

Join our webinar as CDP luminary David Raab, Founder and CEO of the CDP Institute, and Allen Pogorzelski, Vice President of Marketing at Openprise, sort fact from fiction to tell you what you need to know.

Register today for “CDP Pro Tips: How to Create a 360° Customer View,” presented by Openprise.

The post CDP Pro Tips: How to Create a 360° Customer View appeared first on Search Engine Land.

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5 steps to get your team up and running remotely in 48 hours with a cloud-based DAM /5-steps-to-get-your-team-up-and-running-remotely-in-48-hours-with-a-cloud-based-dam-332853 Mon, 13 Apr 2020 15:38:00 +0000 /?p=332853 The pressure is greater than ever for organizations to quickly mobilize and support a virtual work environment.

The post 5 steps to get your team up and running remotely in 48 hours with a cloud-based DAM appeared first on Search Engine Land.

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Live Webinar

With the majority of people now working from home, organizations are challenged to provide quick, reliable and secure access to files located on local servers. A cloud-based enterprise digital asset management solution solves this issue immediately, bypassing VPNs, eliminating siloed files, and improving searchability with advanced AI.

On April 16, join MediaValet for a 45-minute webinar where they’ll highlight 5 steps to get your team onboarded with DAM in 48 hours or less, even if you’re remote. 

During this webinar, you’ll learn: 

  • The 5 steps to get your DAM up and running in 48 hours
  • How to ensure your assets are accessible 24/7
  • How to quickly maximize your ROI for DAM 

RSVP today!

The post 5 steps to get your team up and running remotely in 48 hours with a cloud-based DAM appeared first on Search Engine Land.

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The reason websites are losing valuable traffic from Google /the-reason-websites-are-losing-valuable-traffic-from-google-332624 Thu, 09 Apr 2020 20:23:00 +0000 /?p=332624 For 51% of all searches performed, Google fails to deliver a click to any
external website.

The post The reason websites are losing valuable traffic from Google appeared first on Search Engine Land.

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In 2019, companies dependent on search traffic were shocked to find out that, for 51% of all searches performed, Google fails to deliver a click to any external website. The data behind the growing number of these “Zero-Click Searches” prompted preeminent search expert Rand Fishkin to proclaim that Google is now undeniably “everyone’s competitor” in search.

After all, with 51% less potential traffic, websites receive 51% less revenue and leads. This is a colossal — yet under-recognized — problem for all websites that survive off their ability to generate measurable value.

This white paper from  Longtail UX will show that the solution to this new “Zero-Click Google World” is to create landing pages that serve longtail search better than Google can. Proof will be shown that, in cases where the landing page is of high-enough quality, Google continues to deliver the traffic, revenue, and leads to websites just as it did in 2004.

Visit Digital Marketing Depot to download “Growth Marketing Automation in a Zero-Click Google World,” from Longtail UX.

The post The reason websites are losing valuable traffic from Google appeared first on Search Engine Land.

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