Assessing Google Instant’s Effect On B2B Marketers
As Google moved from Google Suggest to Google Instant last week, I began to wonder what impact it may have on B2B marketers and how to assess that...
The Benefits, Limitations, And Risks Of Shared Platforms
There are a number of shared platforms for B2B marketers that promise increased traffic and search visibility for their members. Before you subscribe...
3 Faulty Assumptions To Avoid Making With Analytic Data
Analytics are great. They provide us with loads of good information. The danger is what we do with that information and in the assumptions we make....
Why B2B Blogs Aren’t Achieving SEO Success
Earlier this month, I led the Hot Seat Lab on Better Blogging for Business at MarketingProfs’ B2B Forum in Boston. In it, three brave B2B marketers...
Will New Changes To Google Places Help B2B Marketers?
Recently, Google enhanced several features of its Local Business Center and rebranded it Google Places. Among the new features is an ability to...
Feeding The Content Marketing Dragon
A dragon is a good thing to have. Everyone knows dragons have magical powers. They are wise, although sometimes also vain. Dragons can be fierce...
Organic Search Strategies For Driving Traffic To Channel Partners
B2B brands are often reliant on channel partners to sell products and services to end users. And while manufacturers and others offer traditional...
A Six-Step Content Marketing Check-Up For B2B Marketers
Content marketing is one of the most powerful tools for B2B marketers, most of whom likely have content development as a substantial part of their...
B2B Blogging: Short-Term Brains Or Long-Term Gains?
Lately, when we talk to prospective B2B clients, I see increasingly divergent views on B2B blogging. On the one hand, there are those who lust after...
3 Lessons Learned From Successful Corporate Blogging
I’m just back from speaking at MarketingSherpa’s B2B Summits in San Francisco and Boston, where I was giving a joint presentation with a client...
Tips for Turning Unintended Traffic Into Ambassadors
If you have a content-rich, optimized site, you’re likely getting a substantial amount of organic traffic from channels you didn’t plan...
Twitter Search Tips For B2B Marketers
By all measures, business use of Twitter continues to expand. Twitter can be a great tool used to follow others in your industry, keep track of...
Capturing the Value of Content Marketing
Click on one of your shortened URLs in Twitter, and your analytics may show a referral from Twitter. But if you click on that same shortened URL in a...
B2B Purchasing: A Risky Proposition
In the last couple years, I’ve written that risk is a primary motivator in B2B purchase decisions, and that fear of making the wrong decision...
Why Google Analytics May Not Be The Best Choice For B2B Marketers
Most web analytics tools, including Google Analytics, attribute online conversions to the most recent visit. Sure, you can define the funnel and see...
A Moving Target: Are Mobile Devices Costing You Business?
There are multiple parties involved in the B2B purchase decision. While several parties have the ability to influence the purchase decision (e.g.,...
Where Professional Service Firms Fall Short
It seems like professional services firms really struggle with search engine optimization. Few do it well. In the audits we do for clients, perhaps...
Best Of B2B Search Marketing 2009
Articles and blog postings on B2B search marketing are often hard to find. At Search Engine Land, we’re fortunate to have a stable of experts...
Fortune 500 Begins To Embrace Blogging
Business-to-business (B2B) blogging is be a great way to forge relationships, talk with customers and prospects, demonstrate thought leadership, and...
7 Recession Strategies For B2B SEO
Many people have a “set it and forget it” approach when it comes to SEO. But if you have a good site (in terms of organic search), you...