Combine location data and external trends to build diverse audience strategies [Video]
Consumers are responding to unemployment and economic uncertainty, which may make your pre-pandemic audience segments less...
George Nguyen
George Nguyen is an Associate Editor at Third Door Media. His background is in content marketing, journalism, and storytelling.
How location data can drive your marketing strategy during COVID [Video]
“If someone is out and about in the physical world right now, that alone is a signal that they are in-market,” said Foursquare CEO David Shim on...
Common JavaScript errors that can harm your SEO [Video]
And, why JavaScript may not be the real cause of your crawling...
Why the evergreen Googlebot is such a big deal [Video]
Google’s Martin Splitt discusses the effort behind making Googlebot ‘evergreen’ in this clip from Live with Search Engine...
SEOs and developers: Why they’re better together [Video]
Google’s Martin Splitt discusses his mission to provide both sides with the knowledge and vocabulary necessary to close the...
Common oversights that can impede Google from crawling your content [Video]
SEOs and developers shouldn’t over-engineer workarounds when basic, reliable solutions already exist, says Martin Splitt in this clip from Live...
How Google crawls and indexes: a non-technical explanation [Video]
Google’s Martin Splitt provides a simple summary of the processes that pave the way for ranking search...
What’s the right messaging when customers are divided about reopening? [Video]
And, what to do when there’s no easy way to appeal to...
Marketing during COVID means ongoing experimentation [Video]
Why you should continue to test and adjust messaging as customer needs and behaviors shift....
How to measure content KPIs during COVID [Video]
The traditional performance metrics aren’t going anywhere, but they are taking a back seat as qualitative data steps to the...
Shopify SEO Guide: How to increase organic traffic to your store
SEO tips to fully optimize your Shopify site for higher rankings and more...
Empathetic content marketing falls flat without authenticity [Video]
During COVID, marketers can still cut through the noise and reach audiences by rethinking what it means to be...
Bing can now answer queries with a simple ‘Yes’ or ‘No’
The yes/no summary uses natural-language modeling and comes with a carousel of...
How to evaluate content marketing opportunities during COVID [Video]
“It's easy to get to get stuck on the pandemic, but how it's impacting day-to-day lives ties a lot to different businesses,” said Amanda Milligan...
Bing migrates Submit URL, Block URL and Crawl Control to the new Webmaster Tools
Bing Webmaster Tools will be fully revamped by July, Bing’s Fabrice Canel said at SMX...
The old marketing playbook isn’t enough during COVID [Video]
Experimentation and fresh data are needed to identify opportunities as consumer behavior adapts to the unfolding...
Emotional ROI should be one of your key performance indicators during COVID [Video]
Continue to foster brand connections now, say marketers on Live with Search Engine...
Why digital commerce marketers shouldn’t ‘go dark’ during COVID [Video]
Keeping up your marketing momentum is more important than ever as shopping habits...
Don’t try to reinvent the SEO wheel, says Google’s Martin Splitt
Splitt addresses the most common indexing and JavaScript mistakes, why he doesn’t take ranking questions and shares why Google’s communications...
Google is suggesting searches based on users’ recent activity
The suggestions surface for multiple intents for logged-in...