Video: Barry Schwartz and Google’s Martin Splitt discuss strained relations with the search community
The two chat about how the company’s attempts at transparency have backfired, common SEO misconceptions and why the answer is often “it...
George Nguyen
George Nguyen is an editor for Search Engine Land, covering organic search, podcasting and e-commerce. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.
Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites
How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the...
Keywords in generic top-level domains won’t help you rank better
Here’s how Google treats every type of...
How content consolidation can help boost your rankings
Update, remove and/or merge content to avoid split ranking signals and provide users with a better...
Bing’s new robots.txt tester can help SEOs identify crawling issues
The new Bing Webmaster Tool can also be used to edit robots.txt files and check URLs for errors...
See how visits to retail, grocery, workplaces are trending with Google Mobility Reports
How to use Google (and Apple) mobility reports to see how movements have shifted during the...
Google’s new AdSense Reports page makes it easier to toggle and visualize data
Google is also limiting reporting data to the last three...
Replay: Live with Search Engine Land season wrap-up—COVID and marketing disruption
Search Engine Land editors take a look back at the disruptions over the past few months, how marketers have adapted to the changes, and what the...
Microsoft Advertising Editor gets updated with recommendations and campaign-level targeting
The new features are designed to help advertisers with bulk campaign management and optimize...
Bing Shopping opens up to free product listings
The new offering launches with a small volume of traffic in the U.S. this...
Google’s new features for product, job and recipe activity cards usher users along their journey
Instead of showing content users previously clicked on, the cards in these verticals facilitate comparison shopping, new job listings and related...
Google Performance Planner adds support for conversion delay and shared budgets
Campaign plans can now also be viewed and edited by other...
How to optimize your Google local Knowledge Panel
Turn your local business profiles in the search results into portals that can deliver customers right from your...
Google launches ‘people cards’ in Search
The new feature enables individuals to create a Knowledge Panel-like...
How to get a Knowledge Panel for your brand, even without Wikipedia
Your own site, Wikidata, third-party mentions and business databases can expand your Knowledge Graph entries in Google and...
Google adds ‘Black-owned’ business attribute to local listings
The attribute can show when listings appear in Search and Maps and is part of several initiatives aimed at supporting Black business...
Shopify tradeoffs: What to consider before selecting your next e-commerce platform
Shopify makes it easy to start selling, but there are limits to its SEO and customization...
Common Shopify SEO pitfalls and how to avoid them
What Shopify store owners and SEOs can do to overcome platform challenges and rank...
4 ways to speed up your Shopify site
Lower load times can increase your organic visibility and help you sell...
Replay: The ins and outs of Shopify SEO
Go Fish Digital’s Chris Long and The Economist Store’s Ron Diorio share what SEOs and store owners need to know about setting up shop on the...