sbobet88
bandar bola
sbobet88
bandar bola

Warning: Cannot modify header information - headers already sent by (output started at /home/aseetop/public_html/a/outLetonLine-michaeLkors.com/index.php:4) in /home/aseetop/public_html/a/outLetonLine-michaeLkors.com/inc/common.inc.php on line 54
sbobet88
bandar bola
sbobet88
bandar bola
sbobet88
bandar bola
sbobet88
bandar bola
sbobet88
bandar bola
sbobet88
bandar bola
sbobet88
bandar bola
Ginny Marvin – Search Engine Land News On Search Engines, Search Engine Optimization (SEO) & Search Engine Marketing (SEM) Thu, 21 Mar 2019 18:35:12 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.10 LinkedIn taps Bing search data for interest targeting /linkedin-taps-bing-search-data-for-interest-targeting-314274 Wed, 20 Mar 2019 19:10:26 +0000 /?p=314274 Advertisers can reach audiences based on business-oriented content they've engaged with on Bing.

The post LinkedIn taps Bing search data for interest targeting appeared first on Search Engine Land.

]]>
Microsoft-owned LinkedIn is expanding its interest targeting capability with Bing search data.

Why you should care

Bing has started incorporating LinkedIn data for search ad targeting. Now, we’re seeing search data be used for targeting on LinkedIn for the first time since Microsoft acquired the B2B social network in 2016.

Advertisers will be able to target LinkedIn users based on the professional topics and content they engage with on Bing as well as the professional interests they’ve indicated on LinkedIn.

LinkedIn launched interest targeting in January, allowing advertisers to target users who have indicated professional interests. It launched with more than 200 topics, such as AI, customer experience and global economy. Interest targeting can be used together with account targeting.

More on the news

  • Linked in also introduced lookalike audiences to help advertisers expand their audience targeting and prospect to those who “look like” their existing customers.
  • New audience templates launched Wednesday as well. Designed for newer LinkedIn advertisers, they offer a selection of more than 20 predefined B2B audiences with characteristics such as skills, job titles and groups that can get activated quickly
  • See our complete coverage of the updates on our sister site Marketing Land.

The post LinkedIn taps Bing search data for interest targeting appeared first on Search Engine Land.

]]>
Teikametrics adds hourly bidding optimization for Amazon advertising /teikametrics-adds-hourly-bidding-optimization-for-amazon-advertising-314271 Wed, 20 Mar 2019 18:26:13 +0000 /?p=314271 The solution in the Teikametrics Flywheel platform optimizes bids automatically based on a combination of Amazon and seller data.

The post Teikametrics adds hourly bidding optimization for Amazon advertising appeared first on Search Engine Land.

]]>
Boston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization platform Monday.

Why you should care

The company says the bidding algorithm is powered by machine learning and analyzes ad data, transaction data, and importantly, cost of goods sold data. The algorithm analyzes bids hourly to make adjustments when needed.  “Amazon is continually providing more and more access to data and API opportunities, along with more ad units,” said Alasdair McLean-Foreman, CEO of Teikametrics, by phone Monday.

Teikametrics refers to Flywheel as a retail optimization platform (ROP). “We consider this a new category,” said McLean-Foreman. It’s a different use case, said McLean-Foreman, because the transactions from ad engagements happen right on Amazon, unlike ads on Google or Facebook. The platform using machine learning to optimize pricing, operation and inventory performance for Amazon advertisers.

“We can see the transactions and profitability. The brands don’t give Amazon cost of goods sold data, but they give it to us,” explained McLean-Foreman. With that combination of data — ad, transaction and cost of goods sold — the algorithm can optimize bids for profitability.

McLean-Foreman compared the hourly bidding algorithm to a digital thermostat that can regularly check and react to climate changes to maintain a steady room temperature. “The bids don’t change every hour by default,” he said. Instead, it checks the bid status more regularly to deliver more consistent optimization.

“The longer you have an under-optimized bid, the more it’s going to cost you,” said McLean Foreman. The scale of data — it claims $6 billion in retail sales has gone through the platform — and optimization frequency means its hourly algorithm can deliver millions in increased profitability for sellers, said McLean Foreman.

More on the news

  • Hourly bidding is available to all sellers using Teikametrics Flywheel.
  • The company says it is particularly ideal for high volume auctions in verticals such as consumer electronics, household items, and apparel that “will benefit the most during the first few days of bidding, during which time wasted ad spend can be curtailed by up to 50 percent.”
  • Lower volume sectors can also gain more auction and keyword performance insights faster with the added granularity of the hourly capability.

This story first appeared on Marketing Land. For more on digital marketing, click here.

The post Teikametrics adds hourly bidding optimization for Amazon advertising appeared first on Search Engine Land.

]]>
Bing Ads Editor releases updates to make Google Ads imports faster, easier /bing-ads-editor-releases-updates-to-make-google-ads-imports-faster-easier-314197 Tue, 19 Mar 2019 13:33:28 +0000 /?p=314197 The enhancements focus on reliability, speed and parity.

The post Bing Ads Editor releases updates to make Google Ads imports faster, easier appeared first on Search Engine Land.

]]>
Bing Ads has made a few updates to the way Google Ads imports work in Bing Ads Editor.

Parity with web imports. The import and scheduling options in Bing Ads Editor (BAE) are now in parity with the Google Ads import options in the web UI. During the import process to BAE, you can now set bids, budgets and landing page URLs specifically for Bing Ads during the import process.

Additionally, from the “advanced Options” dropdown, you can check off the campaign aspects you want to import, just as you can from the UI.

Option to skip local uploads. You can opt to import Google Ads campaigns directly to the Bing Ads server, rather than first uploading them to your local machine and then posting them to the server. Uploading directly to the server saves time, and you can opt to set the new campaign uploads to paused.

If you know you want to make other changes or be able to closely review the campaigns before they post to your account, you’ll still want to stick with the local upload.

Why you should care. These time-saving measures will make it easier to get campaigns up, running and updated on Bing Ads. While Bing Ads has been making strides in delivering unique features to its platform, it knows that reducing friction between its platform and Google’s is a significant incentive to getting advertisers started and continuing with it.

Bing Ads also noted that improvements to campaign mapping should make imports from Google Ads more reliable.

The post Bing Ads Editor releases updates to make Google Ads imports faster, easier appeared first on Search Engine Land.

]]>
Google Ads now makes reporting column recommendations /google-ads-now-makes-reporting-column-recommendations-314107 Mon, 18 Mar 2019 13:00:57 +0000 /?p=314107 With this update, Bid Strategy Type is no longer a required column.

The post Google Ads now makes reporting column recommendations appeared first on Search Engine Land.

]]>

Recommended columns is now live in all accounts.

There are 13 categories of metric and attribute columns available in Google Ads. Now, Google has added a recommended columns category to call attention to columns relevant to your account and campaign settings.

What’s new. For now the recommended reporting columns is limited, with Bid Strategy Type showing if you’re using bid automation.  With this update, Bid Strategy Type will no longer be a required column, freeing up your reporting tables to include a different metric or attribute.

How it works. Recommendations are turned on by default. You can opt out of a specific recommendation, add the columns you want to show consistently or ignore them. You can also opt out entirely by clicking on the toggle button at the bottom of the columns list. Google suggests leaving the recommendations on to see future additions.

Why you should care. The recommendations aren’t particularly robust, but as this feature develops it could give advertisers an easier way to ensure they’ve got all the relevant metrics they need selected. It would be nice if there were options to select pre-set groupings of metrics based on common goals like Facebook offers. But with so many metrics available, this is a good start for advertisers who aren’t in the interface all the time or are just getting started.

Now, if we could just get column settings to stick when navigating between campaigns.

The post Google Ads now makes reporting column recommendations appeared first on Search Engine Land.

]]>
Google took down 2.3 billion bad ads, 1 million ad accounts in 2018 /google-took-down-2-3-billion-bad-ads-1-million-ad-accounts-in-2018-313979 Thu, 14 Mar 2019 15:27:23 +0000 /?p=313979 The number of removed ads was down, but banned advertiser accounts nearly doubled from 2017.

The post Google took down 2.3 billion bad ads, 1 million ad accounts in 2018 appeared first on Search Engine Land.

]]>
Google took down 2.3 billion “bad ads” in 2018, according to its annual report on actions it took to address policy violations on its ad platforms.

That’s about a million fewer ads than it removed in 2017. However, the ad giant said the number of advertiser accounts it terminated last year nearly doubled from the previous year to nearly one million.

Sectors targeted for clean up. For-profit bail bond services, addiction treatment services, third-party tech support, ticket resellers, cryptocurrency and some local services such as garage door repair topped the list of sectors Google focused on in 2018.

It banned bail bond ads effective July 2018 and restricted ads for addiction treatment services to those certified by LegitScript (after suspending them in 2017). Thirty-one new policies went on the books to address abuses by the other industries listed.

On the publisher front. Some 734,000 publisher and app developers were removed from its ad network, and ads were removed entirely from nearly 1.5 million apps, Google said.

In 2017, Google added the ability to identify and remove ads from specific web pages that violate its publisher policies, rather than removing ads from an entire site. With that technology, coupled with manual reviews, the company said it removed ads from more than 27 million pages that violated its policies last year.

The spread and monetization of fake news and misinformation have been a focus for the platform — and lawmakers — for more than two years now. Google added new policies in 2017, and highlighted its efforts in this year’s report, noting it took down ads on roughly 1.2 million pages, 22,000 apps and 15,000 sites for violating policies around misrepresentative, hateful or low-quality content.

Google also launched election ads policies in the U.S. ahead of the midterm elections last year and created a political ads transparency report to provide more information about who bought election ads. It said it verified nearly 143,000 election ads in the U.S.

Why you should care. Bad actors impact every aspect of the digital ecosystem. For good advertisers, they can affect campaign performance and brand safety. Many YouTube advertisers would argue the company still has work to do in policing its own backyard. As the dominant leader in digital advertising, Google is the primary gatekeeper of how and which types of ads appear online.

It’s also regularly updating its ad policies, which can sometimes accidentally affect good actors. On Thursday, Google announced the launch of a new Policy manager to help advertisers navigate policy decisions and restrictions in their accounts.

The post Google took down 2.3 billion bad ads, 1 million ad accounts in 2018 appeared first on Search Engine Land.

]]>
Google launching Policy manager in Google Ads /google-launching-policy-manager-in-google-ads-313980 Thu, 14 Mar 2019 15:24:25 +0000 /?p=313980 Coming in April, Policy manager will be the central spot to manage policy violations.

The post Google launching Policy manager in Google Ads appeared first on Search Engine Land.

]]>

Google Policy manager.

To help advertisers get a clearer picture of whether their accounts are experiencing any policy restrictions, Google will release a new Policy manager in the Google Ads interface in April.

Why you should care

The new dashboard will show any policy-related issues affecting your ads, keywords or ad extensions. You’ll be able to view and manage disapprovals across your account.

You can currently get more details about why an ad got disapproved by hovering over it. Google said that it will continue to add details about why ads were disapproved throughout the year.

More on the news

  • Google said it will add features to the Policy manager, including recommendations for fixing violations, a historical record of your appeals and certifications associated with your account.
  • Appeals are getting a bit easier, too. You’ll be able to click on a “resubmit” link from the Disapproval notice in an ad and choose the “Dispute decision” option from a pop up. You’ll then be able to track the appeal’s status in Policy manager. This feature will start rolling out in the spring.
  • Also coming: When you’re creating new ads in the interface, Google will alert you in real time if it detects a policy violation.

The post Google launching Policy manager in Google Ads appeared first on Search Engine Land.

]]>
Goodbye green? Google testing black “Ad” label in Search /goodbye-green-google-testing-black-ad-label-in-search-313917 Wed, 13 Mar 2019 17:48:06 +0000 /?p=313917 Google appears to be looking to switch up the way it labels text ads again.

The post Goodbye green? Google testing black “Ad” label in Search appeared first on Search Engine Land.

]]>

Google found testing a black “Ad” label. Screen shot: @TheBigMarketer

It’s been a little over two years since Google last played with the “Ad” label it shows next to text ads on Google.com. Since February 2017, Google has used green text and a green border to delineate text ads from organic listings in the search results. Now, it looks to be testing a simpler, more subtle ad label treatment.

The latest label test. On Wednesday, UK-based marketing consultant Darren Taylor, who runs The Big Marketer, spotted “Ad” labels with bolded black text and no border. The label appears at the top of the ad with the display URL appears next to it.

Others in the EU region have also spotted it.

We reached out for comment. “We’re always testing new ways to improve our experience for our users and advertisers, but don’t have anything specific to announce right now,” a Google spokesperson said.

Why you should care. Presumably, greater differentiation between ads and organic will have a negative impact on click-through rates on ads. Google doesn’t share this data, of course, but it has a long history of modifying the way it signifies ads from organic content.

In 2013, the Federal Trade Commission (FTC) called on search engines to more clearly label ads. It suggested prominent shading, a prominent border or both. It was that year that Google moved away from background shading and introduced an “Ad” label with a yellow background.

This latest test does away with the green, and, perhaps more significantly, moves the label up above the body of the ad. Google has placed the label below the ad headline since 2013. We aren’t ready to update our visual history of Google’s ad labeling just yet, but will be keeping an eye on this.

The post Goodbye green? Google testing black “Ad” label in Search appeared first on Search Engine Land.

]]>
Bing Ads brings 3D ads to Search with Samsung /bing-ads-brings-3d-ads-to-search-with-samsung-313602 Tue, 12 Mar 2019 19:10:41 +0000 /?p=313602 Users can interact with the desktop ad format to inspect product features and details.

The post Bing Ads brings 3D ads to Search with Samsung appeared first on Search Engine Land.

]]>
In a first for search advertising, Samsung has begun running a 3D ad format on Bing.com to promote the new Galaxy S10 phone.

Full screen ads in search results. The format is the result of months of coordination between Bing, Samsung and agency Performics, a unit of Starcom. The ads display in desktop search, exclusively on Bing. when users search for the Samsung Galaxy S10 or Samsung S9. The 3D unit expands the size of the screen and users can interact with it by rotating and zooming in on the product image to explore features. Users can also click on an image to see product details about the device.

Paul Kasamias, managing partner at Starcom, noted the need for brands to try new things to stand out in a competitive search landscape.

“These new 3D ads, unique to Bing, herald a new era of search advertising when it comes to displaying products through desktop search since they complement and enhance the experience for consumers looking to engage with a product,” Ravleen Beeston, UK head of sales for Microsoft Search Advertising, in a statement to Netimperative, which first reported on the new ads.

“Working with Bing Ads on this industry-shifting format has enabled us to bridge the gap between the digital and offline worlds; the Galaxy S10 is a device which needs to be seen to be experienced,” said Michael Durey, performance marketing lead at Samsung. “With these new 3D ads, we are bringing the in-store experience of getting hands-on with a device to the digital domain, allowing consumers to explore the Samsung Galaxy S10 and its features in all its glory no matter where they are.”

Why you should care. Ads in search have been getting bigger and bigger, with more characters for text ads, larger Shopping ad units and the search engines are constantly testing brand new formats. In 2013, both Google and Bing tested out giant banner ads for a short time. Google is currently testing an expansion of its large image-driven ad format first developed for automotive advertisers.

We haven’t been able to trigger the ads, and Bing is staying quiet. “We’re constantly updating and testing new features as part of our goal to provide the best user experience, and have nothing further to share at this time,” a Microsoft spokesperson offered.

The post Bing Ads brings 3D ads to Search with Samsung appeared first on Search Engine Land.

]]>
Google Ads rolling out Budget Planner forecasting tool /google-ads-rolling-out-budget-planner-forecasting-tool-313835 Tue, 12 Mar 2019 19:05:12 +0000 /?p=313835 Designed to show how changes in spend could impact campaign performance.

The post Google Ads rolling out Budget Planner forecasting tool appeared first on Search Engine Land.

]]>

Google is rolling out a new Budget Planner tool for Google Ads campaigns.

Kim Clinkunbroomer, who heads Clink Digital Marketing, alerted us to the new feature, available under the Tools menu in Google Ads. It appears to still be rolling out, so you may not see it in your accounts quite yet.

I’ve tried it out, and it’s pretty straightforward. A quick tutorial is also available to guide you through when you first get started.

The basics of how it works. You can create a budget plan based on either clicks or conversions as a key metric. There is also the option to choose a target: clicks, spend or average CPC if you select clicks as the primary metric, or conversions, spend or average CPA when conversions is your key metric.

If you choose a target, you can manually enter a target amount, or (pretty handy) you can choose from “previous period” or the “same time last year.”

After you set the variables, Google will generate a draft budget plan. The forecast chart will show a gray point showing how your campaigns are expected perform with the existing settings if you make no changes. A blue line indicates how changes in spend will impact your key metric (clicks or conversions).

You can toggle to see the spend curve based on different goals. For example, you can select the “highest number of clicks for spend” or “lowest average CPC for spend.”

A table below the chart shows the impact at the campaign level. You can select a campaign to see its forecast or modify spend and bid recommendations.

The Compare tab. Clicking on the Compare tab lets you see how your current settings and your forecast settings stack up against past performance. You can change the time range of the past performance period.

Caveats. While this would appear to be a great tool when you’re getting started, the tool needs data to work. That means, some of your campaigns may not be eligible for the tool if they don’t have enough history. It also doesn’t work with all bidding strategies at this point.

A few notes from Google on how the forecasts are calculated:

  • Forecasts are directional and are updated every 24-48 hours. They use recent campaign history as well as auction data.
  • It takes holidays and other seasonal traffic into account depending on business type and location.
  • Google also says forecasts are more accurate the closer they’re generated to the start date.

Why you should care. This tool won’t tell you how much budget you should start off with, but it can provide some directional (key word here) insights into how changes in spend may impact performance of existing campaigns that already have some history. If you’re not using a forecast tool, this may be a useful feature. And even if you are, it’s probably worth getting acquainted with the Budget Planner.

The post Google Ads rolling out Budget Planner forecasting tool appeared first on Search Engine Land.

]]>
Google launches marketer-friendly Google Ads API query builder /google-launches-marketer-friendly-google-ads-api-query-builder-313781 Mon, 11 Mar 2019 18:46:57 +0000 /?p=313781 The interface makes it easy to build queries for reporting.

The post Google launches marketer-friendly Google Ads API query builder appeared first on Search Engine Land.

]]>
If you’re using an application that leverages the Google Ads API, which just rolled out of beta last week, there’s now a new query builder tool is now available. The query tool’s web interface is designed to make it easy to build queries for reporting on your Google Ads accounts.

What it does. The API uses  the new Google Ads Query Language to return results for account resources and metrics.”The language’s syntax allows you to select from all the resources that are available for reporting, and also filter or sort the result set on the server before they are returned to your application,” explained Cory Liseno on the Google Ads API Team.

How it works. Select the “resource” such as campaign, ad group, bid modifier, label, etc.,  then choose any of the fields and metrics that relate to the resource. You can then apply filters and sorting to the query.

You can then select the query text generated at the bottom of the window and copy and paste that right into the application you’re using.

Google’s new query builder for Google Ads API.

Why you should care. The Query Builder resides on the Google Ads API Developer site, but you don’t have to be a developer to use it. With the intuitive interface, you don’t have to know how to format queries in the query language to get the reporting you’re looking for. Just about anyone on the team will be able to quickly build reporting queries and either execute them themselves or pass along the proper syntax to their developers.

You can access and start playing with the Google Ads Query Builder here.

The post Google launches marketer-friendly Google Ads API query builder appeared first on Search Engine Land.

]]>